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Resource type

book (10)


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English (10)


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1993 (1)

1992 (1)

1983 (1)

1979 (1)

1978 (1)

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Book
Marketing management : a planning approach
Author:
ISBN: 0201030578 9780201030570 Year: 1978 Publisher: Reading, Mass. Addison-Wesley


Book
Demand analysis for marketing decisions
Author:
ISBN: 0256014795 Year: 1973 Publisher: Homewood, Ill. Irwin


Book
Attitude measurement for marketing strategies
Author:
Year: 1971 Publisher: Glenview, Ill. Scott, Foresman

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Book
Buyer/consumer information processing
Author:
Year: 1974 Publisher: Chapel Hill University of North Carolina Press

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Keywords

Income --- Consumer behavior


Book
Realtime response measures of television commercials : reliability, construct validity, new approaches to wearout, and potential applications for pretesting
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Year: 1992 Publisher: Cambridge (Mass.): Marketing Science Institute

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Book
Attitude measurement for marketing strategies
Author:
Year: 1971 Publisher: Glenview Scott, Foresman

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Book
Strategic sales management
Authors: ---
ISBN: 0201102609 Year: 1983 Publisher: Reading (Mass.): Addison-Wesley

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Book
The dialogue that happened : proceedings of workshop on The private costs of regulation
Authors: ---
Year: 1979 Publisher: Cambridge (Mass.): Marketing Science Institute

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Book
Validating a dial-turning instrument for real-time measurement of affective and evaluative responses to advertising
Authors: --- ---
Year: 1993 Publisher: Cambridge (Mass.): Marketing Science Institute

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