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Over the past half century, corporate social responsibility has become an important concept in management, marketing and communication literature. In the past twenty years a visible shift has been made into what was written about CSR: a move away from the financial benefits derived from such activities towards reputational impact, stakeholder relationships and communication with a wide range of audiences being note. With social and digital media reshaping the way in which business is conducted, and with the number of companies embracing the new social medium for their marketing and communication programmers, this book re-examines CSR practices from a digital perspective. In doing so, it revisits some of the theoretical discussions about CSR while inquiring whether and how CSR can be applied online. This book examines key conceptual insights about corporate social responsibility and digital and social media, and explores best practices for online CSR. In this way, the volume explores the impact and influence of the new â⁹socialâ on responsibility and its feasibility, measurability and success in a boundary-less world.

Social responsibility of business --- Internet marketing --- Reputation --- Social responsibility of business. --- Business ethics. --- Business --- Businesspeople --- Commercial ethics --- Corporate ethics --- Corporation ethics --- Professional ethics --- Wealth --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- Moral and ethical aspects --- Social responsibility --- Social aspects --- E-books

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This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities. Reflecting on new areas of responsibility that organisations must face in a globalised economy, the contributions explore the ways CSR is being communicated, challenged and reshaped in a rapidly evolving online context. Up-to-date research from around the world shows how diverse communities, citizens and stakeholders are engaging with, and making demands on, organisations in novel ways that pay little respect to international borders. With online communities increasingly influencing the way in which business is carried out and perceived, the case studies explored here offer a useful indication of the variety of new developments and controversies that have emerged in the field of CSR. This book will appeal to postgraduate students and researchers of CSR and CSR communications, as well as communication, public relation and corporate responsibility practitioners. .

Business. --- Management. --- Industrial management. --- Information technology. --- Business --- Social responsibility of business. --- Business and Management. --- Innovation/Technology Management. --- Corporate Social Responsibility. --- IT in Business. --- Data processing. --- Social responsibility of busines. --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Administration --- Industrial relations --- Organization --- Sustainability. --- Sustainability science --- Human ecology --- Social ecology --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- Social responsibility --- Social aspects --- Business—Data processing. --- Business administration --- Business enterprises --- Business management --- Corporate management --- Industrial administration --- Management, Industrial --- Rationalization of industry --- Scientific management --- Management --- Industrial organization

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This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities. Reflecting on new areas of responsibility that organisations must face in a globalised economy, the contributions explore the ways CSR is being communicated, challenged and reshaped in a rapidly evolving online context. Up-to-date research from around the world shows how diverse communities, citizens and stakeholders are engaging with, and making demands on, organisations in novel ways that pay little respect to international borders. With online communities increasingly influencing the way in which business is carried out and perceived, the case studies explored here offer a useful indication of the variety of new developments and controversies that have emerged in the field of CSR. This book will appeal to postgraduate students and researchers of CSR and CSR communications, as well as communication, public relation and corporate responsibility practitioners. .

General ethics --- Business policy --- Organization theory --- Production management --- Business management --- Information systems --- Computer. Automation --- ICT (informatie- en communicatietechnieken) --- sociologie --- duurzaamheid --- management --- bedrijfsethiek --- informatietechnologie

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This book brings the focus of corporate responsibility back to the people who are driving change in contemporary practice. Expanding current conceptualizations of CSR, the chapters come together to explore the work of a range of individuals in charge of CSR practices in contributing to societal good. Including topics such as leadership, social entrepreneurship, responsible management education, non-profit organizations and citizen activism, it aims to expand current mainstream understanding of the role individuals have in shaping CSR theory, practice, policies, and discourses.

Social responsibility of business. --- Social responsibility of busines. --- Small business. --- Management—Study and teaching. --- Corporate Social Responsibility. --- Small Business. --- Management Education. --- Businesses, Small --- Medium-sized business --- Micro-businesses --- Microbusinesses --- Microenterprises --- Small and medium-sized business --- Small and medium-sized enterprises --- Small businesses --- SMEs (Small business) --- Business --- Business enterprises --- Industries --- Size --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- Social responsibility --- Social aspects

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Environmental protection. Environmental technology --- Business policy --- Business management --- management --- bedrijfsbeleid