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While preachers, activists, and politicians have all helped spread the gospel, Darren Grem argues that evangelicalism owes its strength to the blessings of business. Grem offers a new history of American evangelicalism, showing how its adherents strategically used corporate America--its leaders, businesses, money, ideas, and values--to advance their religious, cultural, and political aspirations.

Business --- Conservatism --- Evangelicalism --- Religious aspects --- Christianity. --- History --- United States --- Church history

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Focusing on the interdependence of business and religious life in America, this volume explores the business aspects of numerous religious organizations, with attention to the financing, production, marketing, and distribution of religious goods and services and to the role of wealth and economic organization in worship, charity, philanthropy, institutional growth and missionary work. Treating religion and business holistically, the essays show how business practices have continually informed American religious life, and how business has operated as a vital domain of religious life that historians of religion often overlook.

Business --- Religious aspects. --- United States --- Religion --- Economic aspects.

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