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Everybody is a designer! But why? Why do we color, organize, and form the world around us - and why do we call that a profession? In this book, Thonik, an Amsterdam-based studio led by lauded designers Nikki Gonnissen and Thomas Widdershoven, researches eleven personal reasons why they design - from the need to create impact to a constant search for independence; from the benefits of systems to the urgency of play. 'Why We Design' looks back on twenty-five years of design practice and speculates on the future of graphic design.

Graphic artists --- Design --- History --- Widdershoven, Thomas. --- Gonnissen, Nikki. --- Thonik (Firm) --- Graphic arts