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Book
Produktion von Fernsehnachrichten : Unterschiede zwischen der deutsch- und franzosischsprachigen Schweiz
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ISBN: 3531197118 Year: 2013 Publisher: Wiesbaden : Springer VS,

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Abstract

Die ethnografisch angelegte, medienlinguistische Analyse der SRG-Nachrichtenproduktion zeigt, wie sich Biografien einzelner JournalistInnen, Redaktionskulturen und die Zugehörigkeit zu einer bestimmten Sprachgemeinschaft auf die Nachrichtenproduktion auswirken. Aleksandra Gnach macht deutlich, dass Unterschiede in der Nachrichtenberichterstattung der Schweizer Sprachregionen auf strukturelle Bedingungen zurückzuführen sind und auf die unterschiedliche Wahrnehmung der sozialen Welt in den Sprachregionen. Die mehrsprachige SRG bildet im Kleinen ab, was auch transnational sichtbar wird: Trotz Globalisierung wirken sich personelle, redaktionelle und auch regionale Faktoren auf die Medienproduktion aus.   Der Inhalt          Kritischer Rationalismus und Domain Theory          Sprachregionale Unterschiede in der Schweizer Medienberichterstattung          Ethnografie der Redaktionen und der Nachrichtenproduktion     Die Zielgruppen  Dozierende und Studierende der Kommunikations- und Medienwissenschaft, Journalistik sowie Sozio- und Medienlinguistik PraktikerInnen und EntscheidungsträgerInnen im Bereich Medien   Die Autorin Dr. phil. Aleksandra Gnach doziert und forscht im Department Angewandte Linguistik an der ZHAW Zürcher Hochschule für Angewandte Wissenschaften.


Book
Digital communication and media linguistics : with case studies in journalism, PR, and community communication
Authors: --- --- ---
ISBN: 9781108490191 9781108748278 1108490190 1108748279 Year: 2023 Publisher: Cambridge Cambridge University Press

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"This textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality. Linking the fields of communication studies, applied linguistics and journalism, it grounds communication practices in a deep understanding of the social and societal implications of language use in digital media. The tools to analyse multimodal texts are analysed in light of the advantages and constraints that different communication modes pose, both individually and in combination. Aimed at upper level undergraduates and graduates in applied linguistics, communication and media studies, including journalism and PR, this textbook contains case studies and professional examples highlighting the interplay between language use and digital communication and encouraging the reader to reflect on the themes covered, and put the acquired knowledge into practice. Online resources for students include videos, writing techniques, a guide to multimodal texts analysis, additional case studies and a glossary"--


Book
Handbook of Writing and Text Production

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Abstract

Writing matters, and so does research into real-life writing. The shift from an industrial to an information society has increased the importance of writing and text production in education, in everyday life and in more and more professions in the fields of economics and politics, science and technology, culture and media. Through writing, we build up organizations and social networks, develop projects, inform colleagues and customers, and generate the basis for decisions. The quality of writing is decisive for social resonance and professional success. This ubiquitous real-life writing is what the present handbook is about. The de Gruyter Handbook of Writing and Text Production brings together and systematizes state-of-the-art research. The volume contains five sections, focusing on (I) the theory and methodology of writing and text production research, as well as on problem-oriented and problem-solving approaches related to (II) authors, (III) modes and media, (IV) genres, and (V) domains of writing and text production. Throughout the 21 chapters, exemplary research projects illustrate the theoretical perspectives from globally relevant research spaces and traditions. Both established and future scholars can benefit from the handbook's fresh approach to writing in the context of multimodal, multi-semiotic text production.

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