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In this provocative book, Paul Glimcher argues that economic theory may provide an alternative to the classical Cartesian model of the brain and behavior. Glimcher argues that Cartesian dualism operates from the false premise that the reflex is able to describe behavior in the real world that animals inhabit. A mathematically rich cognitive theory, he claims, could solve the most difficult problems that any environment could present, eliminating the need for dualism by eliminating the need for a reflex theory. Such a mathematically rigorous description of the neural processes that connect sensation and action, he explains, will have its roots in microeconomic theory. Economic theory allows physiologists to define both the optimal course of action that an animal might select and a mathematical route by which that optimal solution can be derived. Glimcher outlines what an economics-based cognitive model might look like and how one would begin to test it empirically. Along the way, he presents a fascinating history of neuroscience. He also discusses related questions about determinism, free will, and the stochastic nature of complex behavior.

Brain --- Cognitive neuroscience. --- Dualism. --- Neuroeconomics. --- Reflexes. --- Mathematical models. --- Réflexes --- Dualisme --- Réflexes --- Cognitive psychology --- Microeconomics --- Neuropathology --- Microeconomics. --- Neurosciences cognitives --- Micro-économie --- Cognitive neuroscience --- Dualism --- Neuroeconomics --- Reflexes --- 159.9 --- 658.89.013 --- Reflex action --- Cognitive neuropsychology --- Mathematical models --- Psychologie --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- Neurophysiology --- Neural circuitry --- Economics --- Philosophy --- Idealism --- Materialism --- Monism --- Occasionalism --- Realism --- Cognitive science --- Neuropsychology --- Models --- NEUROSCIENCE/General --- Price theory

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In the years since it first published, Neuroeconomics: Decision Making and the Brain has become the standard reference and textbook in the burgeoning field of neuroeconomics. The second edition, a nearly complete revision of this landmark book, will set a new standard. This new edition features five sections designed to serve as both classroom-friendly introductions to each of the major subareas in neuroeconomics, and as advanced synopses of all that has been accomplished in the last two decades in this rapidly expanding academic discipline. The first of these sections provides useful introduc

Cognitive psychology --- Psychology --- Economics --- neurologie --- neurowetenschappen --- besluitvorming --- neuropsychologie --- Decision making. --- Economic man. --- Neuroeconomics. --- Cognitive neuroscience --- Homo oeconomicus --- Human beings --- Self-interest --- Deciding --- Decision (Psychology) --- Decision analysis --- Decision processes --- Making decisions --- Management --- Management decisions --- Choice (Psychology) --- Problem solving --- Decision making --- Économie politique --- Prise de décision --- Aspect cognitif. --- Aspect psychologique. --- Neuroeconomics --- Economic man --- E-books --- Psychological aspects.

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