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The main aim of this thesis is to identify the factors being able to explain the success or the failure of
mergers. Though, the number of merger is continuously growing through the time, the rate of failure
of these types of activity still remains high. This fact has brought always more researchers to
investigate on this topic.
Through mergers, companies might achieve growth and a better position inside the market. By
implementing a merger plan, one organization might also improve its performance. On the other hand,
we must address the fact that not all of the merger transactions are successful. Thus, what are the factors
explaining the success or the failure of mergers?
This thesis will try to answer to this question by showing some important concepts in the literature
review, such as culture and the possible synergies. This work will also include two case studies
regarding two mergers, the first case will concern the Exxon-Mobil merger and the second one the
Daimler-Chrysler.
Through the analysis and the comparison of the two cases, I will seek to find the similarities and the
differences being able to lead us towards the key success factor of mergers.
Particularly, this thesis will especially focus on the role of culture inside the change process. This
topic will be also treated inside the third chapter of this thesis work.
This thesis would like to guide the academic research towards the importance of some factors which
have not been carefully considered previously and it would like to point out the importance role
played by organizational culture. The empirical analysis will analyze and carry out a comparison
between the two cases, trying to figure it out what went wrong and what were the factors which
brought the new organization towards a success.

merger- key-factors-success-failure --- -Sciences économiques & de gestion > Gestion de l'entreprise & théorie des organisations