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In this study of a forgotten but noteworthy figure, the author tells the story of the life of Kurt Baschwitz (1886-1968), a scholar who fled from the Nazis. He wrote six books, never translated into English, on four related themes: the press, propaganda, politics, and persecution. Baschwitz independently developed concepts that are now seen as key to communication science and social psychology, and the author places Baschwitz's ideas in the wider context of his dramatic life and times.

Baschwitz, Kurt, --- Visser, Casimir K., --- Baschwitz, Siegfried Kurt, --- Holocaust, Jewish (1939-1945) --- Jewish social scientists --- Kommunikationswissenschaft --- Sozialpsychologie --- SOCIAL SCIENCE / General. --- Psychologie --- Kommunikationsforschung --- Publizistikwissenschaft --- Kommunikationswissenschaftler --- Jewish scientists --- Social scientists --- Kommunikationswissenschaften --- Communication science, social psychology, intellectual history, Germany, war years.

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Public opinion. --- Collective behavior. --- Opinion publique --- Comportement collectif --- Communicatie --- Gedrag --- Publieke opinie --- Sociale psychologie --- Psychologie --- Geruchten --- Sociologie --- Cultuur --- Cultuursociologie --- Communicatiesociologie --- Gerucht --- Toerisme --- Man --- Erfelijkheidsleer --- Stadssamenleving --- Verpleegkunde --- Volwassene

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This is a highly innovative and stimulating work with the outline of an entirely new approach to massive and rapid shifts in opinion and communication. It discusses and explains such mysterious phenomena as sudden crazes and crashes, fads and fashion, hypes and manias, moral outrage and protests, gossip and rumors, and scares and panics. Rich in alternative insights, the book is divided into four parts. Part I discusses the points of departure: the most relevant processes of opinion formation and communication. Part II is about phenomena on three different levels, that have tradition

Public opinion. --- Collective behavior. --- Behavior, Collective --- Crowd behavior --- Crowds --- Mass behavior --- Human behavior --- Social action --- Social psychology --- Opinion, Public --- Perception, Public --- Popular opinion --- Public perception --- Public perceptions --- Judgment --- Attitude (Psychology) --- Focus groups --- Reputation --- Psychology

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