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ISBN: 0709938411 Year: 1986 Publisher: London : Croom Helm,
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Applied marketing --- Export marketing --- Export marketing. --- Case studies.
Book
ISBN: 1135133867 1283942003 0203077776 1135133875 9781135133863 9781283942003 9780203077771 9781135133870 Year: 2013 Publisher: London : Routledge,
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This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and
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ISBN: 9781856176170 1856176177 9780080912127 9781136435201 9781136435249 9781136435256 9781138133952 Year: 2009 Publisher: Amsterdam : Elsevier/Butterworth-Heinemann,
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Marketing --- Marketing stratégique --- Planification stratégique --- Manuels d'enseignement supérieur --- Gestion --- Planning. --- Management. --- Manuels d'enseignement supérieur. --- Marketing stratégique --- Planification stratégique --- Manuels d'enseignement supérieur.
ISBN: 9780750659383 0750659386 1138441228 9786610754465 1423723635 1136362525 128075446X 0080468578 Year: 2005 Publisher: Amsterdam : Elsevier Butterworth Heinemann
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658.8 --- Marketing --- marketing strategy --- marketing analysis --- marketing strategy. --- marketing analysis. --- Marketing analysis. --- Marketing strategy.
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ISBN: 0861762258 Year: 1985 Publisher: Bradford MCB University Press
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ISBN: 0750622466 Year: 2003 Publisher: Oxford : Butterworth-Heinemann,
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ISBN: 0750603291 Year: 1992 Publisher: Oxford Butterworth Heinemann
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