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KU Leuven (2)

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book (2)

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2002 (1)

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Business to business marketing: analysis & practice in a dynamic environment
Authors: Vitale, Robert P. --- Giglierano, Joseph J.
ISBN: 0324072961 Year: 2002 Publisher: Mason, Ohio South-Western

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Keywords
Industrial marketing --- B2B marketing (Business to business marketing) --- Business to business marketing --- Business-to-business selling --- Industrial equipment --- Marketing --- Applied marketing

Book

Business to business marketing : analysis and practice.
Authors: Vitale, Robert P. --- Giglierano, Joseph J. --- Pfoertsch, Waldemar
ISBN: 9780132479059 Year: 2011 Publisher: Boston Prentice Hall

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Abstract

Keywords
Industrial marketing --- 658.8.133 --- B2B marketing (Business to business marketing) --- Business to business marketing --- Business-to-business selling --- Industrial equipment --- Marketing --- Industrial marketing. Business to business marketing

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