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Humor in reclame : een literatuuroverzicht
Author: Geuens, Maggie
Year: 1996 Publisher: Antwerpen RUCA

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Information retrieval --- Advertising. Public relations

Book

Humor in reclame : een literatuuroverzicht
Author: Geuens, Maggie
Year: 1996 Publisher: Antwerpen RUCA

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Information retrieval --- Advertising. Public relations

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Affect intensity als indicator van verschillen in emotionele reacties tussen individuen : een literatuuroverzicht
Author: Geuens, Maggie
Year: 1996 Publisher: Antwerpen RUCA

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Documentation and information --- Affective and dynamic functions

Book

Need for cognition and the moderating role of the level of intensity of warm and humorous advertising appeals
Author: Geuens, Maggie
Year: 1997 Publisher: Antwerpen RUCA

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Affective and dynamic functions --- Advertising. Public relations

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De invloed van persoonlijkheid op de effectiviteit van emotionele reclame
Author: Geuens, Maggie
Year: 1998 Publisher: Antwerpen Universiteit Antwerpen, Universitair Centrum Antwerpen

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Developmental psychology --- Marketing --- Advertising. Public relations

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Affectieve en cognitieve modellen van reclamewerking
Author: Geuens, Maggie
Year: 1998 Publisher: Antwerpen

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Quantitative methods (economics) --- Advertising. Public relations

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Need for cognition als indicator van verschillen in cognitieve stijl tussen individuen : een literatuuroverzicht
Author: Geuens, Maggie
Year: 1998 Publisher: Antwerpen RUCA

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Cognitive psychology --- Advertising. Public relations

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Erotische reclame : een effectieve strategie?
Author: Geuens, Maggie
Year: 2000 Publisher: Antwerpen RUCA

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Zonder onderwerpscode

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Erotiek in de reclame : een literatuuroverzicht
Author: Geuens, Maggie
Year: 1996 Publisher: Antwerpen RUCA

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Advertising. Public relations

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Evaluation of age-related labels by senior citizens
Authors: Weijters, Bert --- Geuens, Maggie
Year: 2002 Publisher: Ghent Vlerick Management School

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Zonder onderwerpscode: bedrijfseconomie

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