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The Heritage of Edirne in Ottoman and Turkish Times

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The Heritage of Edirne in Ottoman and Turkish Times : Continuities, Disruptions and Reconnections
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ISBN: 9783110639087 9783110635157 9783110634136 Year: 2019 Publisher: Berlin ;; Boston De Gruyter

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Branding the Middle East : Communication Strategies and Image Building from Qom to Casablanca.
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ISBN: 3110740621 3110741105 3110741156 Year: 2023 Publisher: De Gruyter

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This volume explores the concept of branding in the Middle East, focusing on communication strategies and image building from Qom to Casablanca. Edited by Steffen Wippel, the book examines how branding is used to promote national identity, cultural heritage, and economic development in the region. It includes case studies on various branding efforts such as Oman’s maritime heritage, Dubai’s position as an Islamic economic hub, and the influence of international brands in Islamic contexts. The work is intended for scholars and practitioners interested in regional studies, marketing, and cultural identity, providing insights into the challenges and strategies of branding in a complex geopolitical landscape.

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