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From NYU Business School professor Scott Galloway comes a keenly insightful, urgent analysis of who stands to win and who's at risk to lose in a post-pandemic world. The COVID-19 outbreak has turned bedrooms into offices, pitted young against old, and widened the gaps between rich and poor, red and blue, the mask wearers and the mask haters. Some businesses like home exercise company Peloton, video conference software maker Zoom, and Amazon woke up to find themselves crushed under an avalanche of consumer demand. Others, like the restaurant, travel, hospitality, and live entertainment industries, scrambled to escape obliteration. But as New York Times bestselling author Scott Galloway argues, the pandemic has not been a change agent so much as an accelerant of trends already well underway. In Post Corona , he outlines the contours of the crisis and the opportunities that lie ahead. Some businesses, like the powerful tech monopolies, will thrive as a result of the disruption. Other industries, like higher education, will struggle to maintain a value proposition that no longer makes sense when we can't stand shoulder to shoulder. And the pandemic has accelerated deeper trends in government and society, exposing a widening gap between our vision of America as a land of opportunity, and the troubling realities of our declining wellbeing. Combining his signature humor and brash style with sharp business insights and the occasional dose of righteous anger, Galloway offers both warning and hope in equal measure. As he writes, "Our commonwealth didn't just happen, it was shaped. We chose this path, no trend is permanent and can't be made worse or corrected.

E-books --- COVID-19 (Disease) --- Economic development. --- Entrepreneurship. --- Economic aspects. --- Social aspects.

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Self-actualization (Psychology). --- Happiness.. --- Success. --- Self-actualization (Psychology) --- Happiness.

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Amazon, Apple, Facebook et Google sont les quatre entreprises les plus influentes de la planète. Tout le monde croit savoir comment elles en sont arrivées là. Tout le monde se trompe. Si les « Quatre » ont déjà fait couler beaucoup d'encre, personne n'a été aussi loin dans l'analyse de leur pouvoir et de leur succès que Scott Galloway. Au lieu de relayer les mythes propagés par ces entreprises, Galloway pose les vraies questions. Comment les Quatre sont-ils parvenus à s'infiltrer dans nos vies, au point qu'il est aujourd'hui impossible de les éviter (ou de les boycotter) ? Pourquoi le marché boursier leur pardonne-t-il des péchés qui auraient détruit toute autre entreprise ? À l'heure où elles se battent pour devenir la première entreprise à dépasser le millier de milliard en valeur, est-il encore possible de les concurrencer ? Galloway dévoile ici les véritables stratégies masquées sous le vernis des apparences. Il montre comment les Quatre manipulent nos besoins émotionnels fondamentaux à une échelle sans précédent. Pour rivaliser ou faire affaire avec eux, ou tout simplement survivre dans le monde qu'ils dominent, il faut avant tout comprendre qui ils sont

Information services industry --- Internet industry --- History --- Amazon.com (Firm) --- Apple Computer, Inc. --- Facebook (Firm) --- Google (Firm) --- Information services industry - History --- Internet industry - History