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Why do most new businesses fail, yet a few entrepreneurs have a habit of winning over and over again? The shocking discovery of years of research and trial is that most startups fail by doing the "right things," but doing them out of order. In other words, human nature combined with our entrepreneurial drive puts us on autopilot to become part of the 70% to 90% of ventures that fail. From Thomas Edison to Steve Jobs, the Nail It Then Scale It method is based on pattern recognition of the timeless principles and key practices used by successful entrepreneurs to repeatedly innovate.

Entrepreneurship. --- New business enterprises --- Small business --- Management. --- Entrepreneurship --- Industrial management --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- Management

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Business policy --- innovatiemanagement --- lean --- strategisch beleid --- ondernemen

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A radical new method-adapting the latest techniques honed by successful start-ups-for managing innovation in established businesses. Call it "lean start-up," "design thinking," or "agile." No matter the name, it's clear that a new method is revolutionizing how to successfully create, refine, and bring ideas to market-without traditional business planning. But because these ideas and techniques run counter to conventional managerial thinking and practice, managers in established organizations have difficulty implementing them. No longer. Based on field work with thousands of managers and validated inside dozens of companies, innovation experts Nathan Furr and Jeff Dyer show when and how to apply a "lean start-up" approach to innovation in established businesses. The Innovator's Method takes managers through these new practices for managing innovation. With detailed cases from the authors' work implementing these ideas with companies such as Intuit, NEC, P&G, Virgin Airlines, Kia, Folio, Citi, Hallmark, and Verizon, The Innovator's Method picks up where Jeff Dyer's The Innovator's DNA leaves off, showing how to test, validate and commercialize ideas with the lean and agile techniques that successful entrepreneurs use.

Organizational effectiveness --- Management --- Technological innovations

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We've all seen leaders who excel at winning resources and support for their ideas. It turns out that this quality is so valuable, and measurably more important for innovation than just being creative, that it has a name: "innovation capital." Contrary to popular belief, effective leaders of innovation--folks like Thomas Edison, Steve Jobs, Jeff Bezos, and Elon Musk--are successful not only because of the quality of their ideas but because they have the reputation and networks to successfully commercialize creative ideas. Nikola Tesla was arguably a more brilliant inventor than Thomas Edison, but Edison was able to realize tremendous commercial success while Tesla died penniless. Innovation Capital reveals the critical ingredient that separates the people who can marshal the resources necessary to turn their ideas into reality from those who can't, and shows you how to acquire, amplify, and use it to succeed as an innovative leader. Authors Jeff Dyer, Nathan Furr, and Curtis Lefrandt have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method). Now, they share what they have learned from a multipronged research program designed to understand how people compete for, and obtain, resources to launch innovative new ideas--even, in some cases, before they've earned a track record of innovation.--

Success in business. --- Capital. --- Leadership. --- Business networks. --- Technological innovations.