Abstract | Keywords | Export | Availability | Bookmark

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

By recognizing marketing as the key to the success of ecologically sound products, this text seeks to define the paradigm of sustainable marketing, and offers criteria for sustainable marketing strategies and products, and more.

Consumption (Economics) --- Green marketing. --- Social Sciences and Humanities. Marketing --- Environmental aspects --- Environmental aspects. --- Marketing (General) --- Marketing --- Milieubeleid --- Milieumarketing --- Marketingstrategieën --- Marketingcommunicatie --- Duurzaam ondernemen --- Maatschappelijk Verantwoord Ondernemen --- Verantwoord ondernemen --- Marketing (General). --- Green marketing --- E-books --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Ecological marketing --- Ecomarketing --- Environmental advertising claims --- Environmental consumerism --- Environmental marketing --- Green products --- Environnement --- Pollution