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This book constitutes the refereed proceedings of the 11th International Conference on Persuasive Technology, PERSUASIVE 2016, held in Salzburg, Austria, in April 2016. The 27 revised full papers and 3 revised short papers presented were carefully reviewed and selected from 73 submissions. The papers are grouped in topical sections on individual differences, theoretical reflections, prevention and motivation, methods and models, games and gamification, interventions for behavior change, and design strategies and techniques.

Computer Science --- Engineering & Applied Sciences --- Computer science. --- Health informatics. --- Computer communication systems. --- User interfaces (Computer systems). --- Computers and civilization. --- Computer Science. --- Computers and Society. --- User Interfaces and Human Computer Interaction. --- Health Informatics. --- Information Systems Applications (incl. Internet). --- Computer Communication Networks. --- Civilization and computers --- Civilization --- Interfaces, User (Computer systems) --- Human-machine systems --- Human-computer interaction --- Communication systems, Computer --- Computer communication systems --- Data networks, Computer --- ECNs (Electronic communication networks) --- Electronic communication networks --- Networks, Computer --- Teleprocessing networks --- Data transmission systems --- Digital communications --- Electronic systems --- Information networks --- Telecommunication --- Cyberinfrastructure --- Electronic data processing --- Network computers --- Clinical informatics --- Health informatics --- Medical information science --- Information science --- Medicine --- Informatics --- Science --- Distributed processing --- Data processing --- Medical records --- Data processing. --- EHR systems --- EHR technology --- EHRs (Electronic health records) --- Electronic health records --- Electronic medical records --- EMR systems --- EMRs (Electronic medical records) --- Information storage and retrieval systems --- Medical care --- Health promotion --- Application software. --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software