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This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals. While the study of media industries is a focal point at many universities around the world – promising, as it might, rich dialogues between academia and industry – understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings of media industries – and how does one navigate those methods in light of complex deterrents like copyright and policy, not to mention the difficulty of gaining access to the media industries? Responding to these questions, Industrial Approaches to Media offers practical, theoretical, and ethical principles for the field of media industry studies, providing its first full methodological exploration. It features key scholars such as Henry Jenkins, Michele Hilmes, Paul McDonald and Alisa Perren. .

Culture --- Communication. --- Industries. --- Sociology. --- Mass media. --- Cultural and Media Studies. --- Media Studies. --- Cultural Policy and Politics. --- Media Research. --- Study and teaching. --- Mass media --- Economic aspects. --- Mass communication --- Media, Mass --- Media, The --- Communication --- Social theory --- Social sciences --- Industrial production --- Industry --- Economics --- Communication, Primitive --- Sociology --- Cultural studies --- Cultural policy. --- Intellectual life --- State encouragement of science, literature, and art --- Popular culture --- Government policy --- Industries, Primitive

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"An accessible introduction to the world of The Walking Dead, this book looks across platforms and analytical frameworks to characterize the fictional world of The Walking Dead and how its audiences make use of it. From comics and television to social media, apps, and mobile games, utilizing concepts derived from Literary Studies, Media Studies, History, Anthropology and Religious Studies, Matthew Freeman examines the functions and affordances of new digital platforms. In doing so, he establishes a new transdisciplinary framework for analyzing imaginary worlds across multiple media platforms, bolstering the critical arena of world-building studies by providing a greater array of vocabulary, concepts, and approaches. The World of the Walking Dead is an engaging exploration of stories, their platforms, and their reception, ideal for students and scholars of world-building, film and tv studies, new media, and everything in-between"--

Mass communications --- Kirkman, Robert. --- Walking dead (Television program) --- Walking dead (Comic book) --- Kirkman, Robert. - Walking dead

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The authors use vivid stories and activities to uncover hidden biases.-- adapted from back cover.

Prejudices --- Stereotypes (Social psychology) --- Interpersonal relations --- Human relations --- Interpersonal relationships --- Personal relations --- Relations, Interpersonal --- Relationships, Interpersonal --- Social behavior --- Social psychology --- Object relations (Psychoanalysis) --- Mental stereotypes --- Stereotype (Psychology) --- Stereotyping (Social psychology) --- Attitude (Psychology) --- Rigidity (Psychology) --- Bias (Psychology) --- Prejudgments --- Prejudice --- Prejudices and antipathies --- Emotions --- E-books --- PREJUDICES --- STEREOTYPES (SOCIAL PSYCHOLOGY) --- INTERPERSONAL RELATIONS --- Prejudices. --- Interpersonal relations.

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"Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms"--

Mass media --- Digital media --- Intermediality --- Convergence (Telecommunication) --- Technological innovations --- Mass communications --- Mass media - Technological innovations

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This book brings genre back to the forefront of the current transmedia trend. Genres are perhaps the most innately transmedial of media constructs, formed as they are from all kinds of industrial, technological and discursive phenomena. Yet, few have considered how genre works in a multiplatform context. This book does precisely that, making a uniquely transmedial contribution to the study of genre in the age of media convergence. The book interrogates how industrial, technological and participatory transformations of digital platforms and emerging technologies reshape workings of genre. The authors consider franchises such as Star Wars, streaming platforms such as Netflix, catch-up services such as ITV Hub, creative technologies such as virtual reality, and beyond. In setting the stage for the revival of genre theory in contemporary transmedia scholarship, this book pushes forward understandings of multiplatform media and the emerging form and function of genre across contemporary culture. Matthew Freeman is Reader in Multiplatform Media at Bath Spa University, UK, where he is Research Lead for Film & Media and Course Leader for BA (Hons) Media Communications. He is the author/editor of eight books on topics such as transmedia and media industries. Beyond academia, he is the Founder of Immersive Promotion Design, a marketing consultancy for the immersive sector. Anthony N. Smith is Lecturer in Television Theory at the University of Salford, UK. He has published articles in New Media & Society, Critical Studies in Television and beyond. He is also co-editor of Storytelling in the Media Convergence Age: Exploring Screen Narratives (Palgrave Macmillan, 2014) and author of Storytelling Industries: Narrative Production in the 21st Century (Palgrave Macmillan, 2018).

Sociology of culture --- Mass communications --- Film --- populaire cultuur --- sociale media --- communicatie --- film