Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Seksuele cues beïnvloeden economische beslissingen via het general reward system. Het general reward system is actief na confrontatie met seksuele stimuli, en motiveert de consument vervolgens om op zoek te gaan naar nieuwe beloningen. Men wordt bijgevolg ongeduldiger en de betalingsbereidheid voor beloningen neemt toe. Dit onderzoek gaat bij jongeren de invloed van seksuele stimuli op de betalingsbereidheid na. De paper focust op Fast Moving Consumer Goods en gaat uit van de veronderstelling dat national brands meer belonend zijn dan private labels. Het onderzoek verwacht, als gevolg van de seksuele cues, een toename in betalingsbereidheid voor belonende producten van national brands ten opzichte van niet belonende producten en private labels. In een online experiment beoordelen respondenten afbeeldingen van schaars geklede mannen of vrouwen. Vervolgens voeren ze een taak uit die betalingsbereidheid nagaat. De resultaten tonen dat de betalingsbereidheid, na seksuele stimuli, niet significant toeneemt voor national brands ten opzichte van private labels. Het experiment ging ook de betalingsbereidheid voor rewarding relatief tot non-rewarding productcategorieën na. Opnieuw is er geen significant effect van seksuele stimuli. De auteurs vinden wel een positieve invloed van seksuele cues op de betalingsbereidheid voor rewarding producten van B-merken.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This master thesis takes a closer look at the acceptance of cultured meat by manipulating the naturalness of the production process. The aim of this paper is to investigate if we can find a correlation between consumer’s acceptance of cultured meat and the way we depict the naturalness of our meat production process. Furthermore, we will verify in more detail how social dominance orientation and right-wing authoritarianism influence the adoption of cultured meat. The objective of this paper is to provide more insights in the mindset of the consumers towards genetically modified foods and more precisely cultured meat.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This thesis examines how the display of nonconformity influences status inferences in a business context. It also investigates to what extent people can correctly predict the influence nonconformity has on others’ status inferences. An experiment was conducted in which people were asked to confer status to three men displaying conformity, creative choice counterconformity and unpopular choice counterconformity, and to estimate the status that others would confer to these targets. Results showed that the display of creative choice counterconformity has no significant effect on inferred status, while the display of unpopular choice counterconformity elicits lower status attribution. Additionally, evidence suggests that people tend to overestimate the effects both types of nonconformity have on other people.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The goal of this research is to determine whether people believe that others will hold a man that conspicuously consumes (vs. not) in higher regard than they do themselves. We expected a positive answer to this research question. Subsequently, we examined if there was a difference between male and female participants that report the effect on themselves and on other men and women. We expected men to believe that women are more impressed by conspicuous consumption than women self-report. These hypotheses were examined by confronting heterosexual participants with two scenarios regarding a man in inexpensive looking clothes vs. expensive looking clothes and asking them to what extent they themselves and other men and women would hold him in high regard. The results showed that people indeed believe that conspicuous consumption has a larger effect on others than on themselves. Additionally, both men and women overestimate women’s impression by conspicuous consumption. Next to this, Laetitia Ceuppens examined whether power distance and individuality of the culture of the participant would influence their impression of conspicuous consumption. It was expected that those variables would positively influence this effect, leading to hold the man in expensive looking clothes in higher regard than the man in inexpensive looking clothes. However, the results failed to support this. Eurydice Dupont extended this research by asking heterosexual female participants if they themselves and other women would lean more towards the man in expensive or inexpensive looking clothes in terms of desirability for a short- and a long-term relationship. The results showed that for both a short- and long-term relationship women’s preference leaned towards a man in expensive looking clothes, but the preference was significantly stronger in terms of a short-term relationship. Similar to our results on the effect of conspicuous consumption, women reported the preference for the man in expensive looking clothes to be stronger for other women than for themselves.