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An analytic approach to marketing decisions
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ISBN: 0130352624 Year: 1991 Publisher: Englewood Cliffs : Prentice-Hall International,

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Marketing

Decision by objectives : how to convince others that you are right
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ISBN: 9810241437 9810241429 9786611956349 1281956341 9812810692 9789812810694 9781281956347 9789810241438 9789810241421 6611956344 Year: 2001 Publisher: River Edge, N. J. : World Scientific,

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Decision-making is a process of choosing from possible courses of action in order to attain goals and objectives. Nobel laureate Herbert Simon wrote that the whole process of managerial decision-making is synonymous with the practice of management. Decision-making is at the core of all managerial functions. Planning, for example, involves the following decisions: What should be done? When? How? Where? By whom? Other managerial functions, such as organizing, implementing, and controlling, rely heavily on decision-making. Decision by Objectives is an invaluable book about the art and sc


Book
An analytic approach to marketing decisions
Authors: ---
ISBN: 9780135588260 013558826X Year: 1991 Publisher: Englewood Cliffs (New Jersey): Prentice Hall,

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Case studies in marketing decisions using expert choice
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Year: 1988 Publisher: McLean (Virginia): Decision Support Software,

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