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Mass communications --- Semiotics --- Semiotics. --- Visual communication. --- 659.1 --- Visual communication --- Civilisation Beschaving --- Communication visuelle Visuele communicatie --- Pensées Denkwereld --- Réflexions Het denken --- Signes Tekens --- Symboles (communication graphique) Symbolen (grafische communicatie) --- 157.3 --- Floch, Jean-Marie --- logo's --- semiotiek --- wijsbegeerte --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- Publicity. Advertising --- geschiedenis der wijsbegeerte, 1900-heden, werken van wijsgeren --- 659.1 Publicity. Advertising --- SEMIOTIQUE --- ILLUSTRATIONS, IMAGES, ETC. --- COMMUNICATION VISUELLE --- SOCIOLOGIE VISUELLE --- DESIGN INDUSTRIEL --- PUBLICITE --- ANALYSE, INTERPRETATION, APPRECIATION --- ASPECT SOCIOLOGIQUE --- LANGAGE

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La sémiotique plastique refuse la confusion du visible et du dicible. Tout ce qui fait sens peut être soumis à l'analyse: la saturation d'un rouge, le parallélisme ou le croisement de deux lignes ou encore le rappel d'un même agencement de formes et de volumes dan un espace bâti. Les sept études concrètes ici rassemblées portent sur des œuvres aussi différentes qu'une photographie d'Edouard Boubat, une bande dessinée de Benjamin Rabier, deux publicités ('News', 'Urgo'), un tableau de Kandinsky, une maison conçue par l'architecte Georges Baines, les essais<

316.773.2 --- #SBIB:309H524 --- Communicatiemiddel. Communicatiemedium. Mediatechnologie--(communicatiesociologie); massamedia zie {316.774} --- Audiovisuele communicatie: semiotiek --- Visual Arts --- Art, Architecture & Applied Arts --- Visual Arts - General --- 316.773.2 Communicatiemiddel. Communicatiemedium. Mediatechnologie--(communicatiesociologie); massamedia zie {316.774} --- Visual perception. --- Symbolism in art. --- Allegory (Art) --- Signs and symbols in art --- Art --- Optics, Psychological --- Vision --- Perception --- Visual discrimination --- Psychological aspects

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The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited pos

Semiotics --- 157.3 --- Floch, Jean-Marie --- logo's --- semiotiek --- wijsbegeerte --- Visual communication --- #KVHA:Industriële semiotiek --- #KVHA:Marketing --- #KVHA:Visuele communicatie --- symbolen --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- geschiedenis der wijsbegeerte, 1900-heden, werken van wijsgeren --- Semiotics. --- Visual communication.

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Couleurs --- Couleur --- Dans la littérature. --- Jünger, Ernst. "Auf den Marmorklippen". --- Jünger, Ernst,

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