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This open access book presents the proceedings of the International Federation for IT and Travel & Tourism (IFITT)’s 29th Annual International eTourism Conference, which assembles the latest research presented at the ENTER2022 conference, which will be held on January 11–14, 2022. The book provides an extensive overview of how information and communication technologies can be used to develop tourism and hospitality. It covers the latest research on various topics within the field, including augmented and virtual reality, website development, social media use, e-learning, big data, analytics, and recommendation systems. The readers will gain insights and ideas on how information and communication technologies can be used in tourism and hospitality. Academics working in the eTourism field, as well as students and practitioners, will find up-to-date information on the status of research.

Service industries --- Sociology --- Business mathematics & systems --- Business & management --- eTourism Research --- eCommerce and Tourism --- Augmented Reality --- Virtual Reality --- ICT in Tourism --- Smart Tourism --- Big Data --- Open Access

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In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.

halal-friendly image --- Cultural tourism --- social problems --- perceived risk --- Malaysia --- hotel industry --- exotic local culture --- brand loyalty --- cultural distance --- subjective knowledge --- Malaysia Airlines --- socio-cultural factors --- return on investments --- preventive conservation --- sense of home --- loyalty --- tourism intention --- flamenco tourism --- sustainability --- urbanization --- cultural heritage --- lean canvas --- emotional experiences --- Muslim tourism --- lean startup --- Islamic religiosity --- perceived inconveniences --- attitude --- tourism marketing --- tourism --- guest house --- Flamenco art --- intangible cultural heritage --- Pakistan --- attachment to place --- destination marketing organization --- Slovakia --- usefulness of public opinion --- effectiveness --- path analysis --- value cognition --- satisfaction --- sustainable tourism --- non-Muslim destination --- cultural tourism --- tourist behavior --- purchase intention --- environment --- online marketing --- brand image --- cultural tourist --- air disaster --- marketization --- destination management