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Le processus interprétatif: introduction à la sémiotique de Ch. S. Peirce
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ISBN: 2870093918 9782870093917 Year: 1990 Volume: vol *73 Publisher: Liège Mardaga

La communication publicitaire : étude sémio-pragmatique
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ISSN: 07715013 ISBN: 2870772351 9782870772355 Year: 1984 Volume: 12 Publisher: Louvain-la-Neuve Cabay

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07 p.

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Communication --- Speech acts (Linguistics) --- Advertising --- Semiotics --- Discourse analysis, Narrative --- Marketing --- Advertising. --- Discourse analysis, Narrative. --- Semiotics. --- Speech acts (Linguistics). --- persuasieve communicatie --- Advertising. Public relations --- reclameboodschappen --- Pragmatiek. --- Semiologie [Taalwetenschap]. --- Taalhandelingen. --- Publicité. Linguistique. --- Pragmatique. --- Séméiologie [Linguistique]. --- Actes de parole. --- Reclame. Taalwetenschap. --- Chercheurs en communication sociale, sociologie, publicité --- 003 --- 659.11 --- 659.1 --- 659 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Illocutionary acts (Linguistics) --- Speech act theory (Linguistics) --- Speech events (Linguistics) --- Language and languages --- Linguistics --- Speech --- 659.1 Publicity. Advertising --- Publicity. Advertising --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- 003 Semiotiek. Schriften. Tekens en symbolen. Codes. Grafische voorstellingen --- Semiotiek. Schriften. Tekens en symbolen. Codes. Grafische voorstellingen --- 659.11 Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Publicity campaigns, their execution. Advertising tactics. Target audience of publicity --- Narrative discourse analysis --- Narration (Rhetoric) --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- Philosophy --- Reclame --- Externe communicatie --- Semiotiek --- Semantiek --- Semiotique --- Publicite --- Langage publicitaire

Interpréter l'art contemporain: la sémiotique peircienne appliquée aux oeuvres de Magritte, Klein, Duras, Wenders, Chavez, Parant et Corillon
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ISBN: 2804150224 9782804150228 Year: 2006 Volume: *7 Publisher: Brussel De Boeck


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Dialogue et bande dessinée : de l'utilisation de la bande dessinée dans le cours de religion
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ISBN: 2870780036 9782870780039 Year: 1981 Volume: vol 4 Publisher: Louvain-la-Neuve Cabay

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Sémiotique du récit
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ISBN: 2804110192 9782804110192 Year: 1992 Volume: 8 Publisher: Bruxelles De Boeck-Wesmael

Sémiotique du récit
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ISBN: 280413461X 9782804134617 Year: 2000 Volume: *25 Publisher: Bruxelles: De Boeck,

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Sémiotique du récit: méthode et applications
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ISBN: 2870770022 9782870770023 Year: 1981 Volume: 2 Publisher: Louvain-la-Neuve Cabay

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Un film qui donne des ailes au spectateur: à propos des Ailes du désir de Wim Wenders
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Year: 1994 Publisher: Limoges: PULIM,

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Sémiotique du récit : méthode et applications : texte littéraire, livre pour enfants, bande dessinée, publicité, espace.
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Year: 1981 Publisher: Louvain-la-Neuve : Cabay,

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Magritte au risque de la sémiotique
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ISBN: 2802801287 9782802804819 Year: 1999 Publisher: Bruxelles

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Semiotics --- Magritte, René

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