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Identities in and across cultures
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ISBN: 9783034314589 Year: 2014 Publisher: Bern ; New York : Peter Lang,

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Book
Discourse, identities and genres in corporate communication : sponsorship, advertising and organizational communication
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ISBN: 3034305915 9783034305914 Year: 2010 Publisher: Bern: Peter Lang,

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Discourse and identity in the professions : legal, corporate and institutional citizenship
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ISBN: 1299431968 3035103216 Year: 2011 Publisher: Bern ; New York : Peter Lang,

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Professional identities are not only constructed through discourse, but can also be studied and analysed through discourse and communication behaviour, which is probably the most powerful resource available for the understanding of their nature and function. The present volume investigates the ways in which the discourses produced in a variety of professional contexts, especially in business, legal and institutional spheres of action, shape and manifest professional identities. The focus of the studies in this collection is on whether, and to what extent, the in-group identity of a given professional community and the norms elaborated by it affect the communicative behaviour of the individual participant or whether, and to what extent, the professional communication is also affected by the participant's specific objectives in the performance of that professional practice. Most of the studies reported here employ discourse and genre analytical and corpus linguistics tools to highlight the ways and means by which discourses contribute to the analysis of typical identity traits of various professional communities to provide some account of the way members of these professional communities strategically manipulate linguistic resources to achieve their professional objectives.


Book
Language, culture and the law : the formulation of legal concepts across systems and cultures
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ISBN: 9783039114702 Year: 2008 Publisher: Bern : Lang,

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Evolution in genre : emergence, variation, multimodality
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ISBN: 9783034315333 Year: 2014 Publisher: Bern ; Berlin ; Bruxelles ; Frankfurt am Main ; New Yor ; Oxford ; Wien : Peter Lang,

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The notion of ‘genre’ has established itself as a key concept in many disciplines and fields as a means of describing social action and/or recurring patterns of form. Recent social and technological changes are driving the emergence of new genres, the evolution of traditional ones as well as variation within them. In this volume a range of approaches addressing the evolution of genre are presented. Many draw on corpus analysis of the lexicogrammatical features employed in the communicative artefacts addressed; several extend traditional corpus analysis to include non-linguistic or extra-linguistic features involved in multimodal communication. Connections with social theories are discussed, as is the notion of families or groups of genres co-existing within broader constellations. Genres are examined in detail for their linguistic and non-linguistic realisations and forms of expression across related genres and within the ‘same’ genre when subjected to differing social or medial constraints or possibilities. In all cases, we see how genre continues to function as an effective tool for following communication as it, its contexts of use, and its social functions evolve.

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