Narrow your search

Library

ULiège (2)


Resource type

dissertation (2)


Language

French (2)


Year
From To Submit

2017 (1)

2016 (1)

Listing 1 - 2 of 2
Sort by

Dissertation
Emergence des conceptions. Utilisations et motivations des enseignants. Analyses de cas sur base d'observations et d'interviews de six enseignants en éveil scientifique, cycle 4
Authors: --- --- ---
Year: 2016 Publisher: Liège Université de Liège (ULiège)

Loading...
Export citation

Choose an application

Bookmark

Abstract

Tout individu se représente la réalité et il y a sans doute autant de représentations du monde que d'observateurs. Comment l’enseignant réagit-il au départ d’une leçon? Le présent travail évoque les techniques d’émergence des conceptions utilisées par les enseignants ainsi que leurs motivations dans le cadre de leçons d’éveil scientifique au cycle 4. Pour ce faire, des observations et entretiens ont été menés auprès de six enseignants. Cette recherche qualitative a permis de mettre en évidence que les enseignants, tout au long de leur leçon, utilisent bien différentes techniques d’émergence des conceptions. Et en même temps, celles-ci ne sont pas toutes utilisées, ni explicitement motivées, ni même peut-être consciemment utilisées chez certains enseignants.

Keywords


Dissertation
Stratégie de diversification des canaux de distribution de la société Galler : Focus sur l'E-Commerce et les canaux Out Of Home
Authors: --- --- --- ---
Year: 2017 Publisher: Liège Université de Liège (ULiège)

Loading...
Export citation

Choose an application

Bookmark

Abstract

The aim of this thesis is to address the main problem the company “Galler Chocolatier” is currently facing, namely its dependence on mass distribution. Indeed, about 80% of its turnover is generated by Belgian and French supermarkets. 
My work is therefore to find alternatives to this dependence by increasing the number of distribution channels. In order to achieve this mission, I decided in agreement with the business managers to focus on two major projects: the creation of an online boutique and the understanding of the Out Of Home market. 
These days, e-commerce is increasingly successful with more and more people shopping online and hundreds of new online stores opening every month in Belgium. The goal of Galler is to benefit from this trend by opening an online boutique. In so doing, my mission is to provide Galler with an e-commerce strategy. In this paper, I will identify the trends and consumer habits of this particular market. I will then conduct a benchmarking consisting in an in-depth analysis of the online boutiques of direct and indirect competitors, but also of inspiring brands. Then, according to the trends, the consumption behaviors and the good practices of other brands, I will advise Galler on a strategy to adopt in order to create the most efficient e-shop. 
The second part of this thesis is dedicated to the Out Of Home Channels. There is today a change in consumer behavior, who purchases more and more food and drinks via other channels than the traditional retail ones. Those other channels are among others gas stations, vending machines, restaurants, night shops or convenience stores. My mission in this work will be to provide a better understanding of this new and nebulous market and to achieve clear classifications of the different channels included in the Out Of Home concept. I will then identify the channels which are the most promising for Galler to introduce its offer.

Listing 1 - 2 of 2
Sort by


Copyright ©2024 SemperTool