Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Sales promotion. --- Advertising --- Strategic planning. --- Communication in marketing. --- Ventes --- Publicité --- Planification stratégique --- Communication en marketing --- Management. --- Promotion --- Gestion --- 658.81.5 --- 659.1 --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Reclame. Advertising. Merchandising

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Marque

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Consumer behavior --- Market research

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This is a comprehensive textbook covering all areas of integrated marketing communications and combining rigorous empirical research with a wider perspective on the social and cultural aspects of advertising. Percy, Rossiter, and Elliott deal with advertising from a strategic rather than simply a descriptive standpoint, starting out with a broad look at what advertising is meant to do and then going on to provide the reader with an understanding of what it takes to develop effective advertising and promotion. The book contains numerous examples of successful advertising images alongside accompanying commentary to illustrate just what goes into making an effective advert. There are also a number of extended advertising case histories which are used to illustrate the application of the various theories discussed, and each chapter concludes with a number of empirical exercises and a range of discussion and essay questions.

Sales promotion --- Advertising --- Strategic planning --- Communication in marketing --- Commerce --- Business & Economics --- Marketing & Sales --- Marketing --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Selling --- Management --- Marketingcommunicatie --- Reclame --- Advertising. Public relations --- #SBIB:023.AANKOOP --- #SBIB:309H2810 --- 658.81.5 --- 659.1 --- 659.1 Publicity. Advertising --- Publicity. Advertising --- Advertising management --- Organisatorische aspecten van het reclamewezen --- Reclame. Advertising. Merchandising --- Advertising - Management --- Strategic planning. --- Sales promotion. --- Communication in marketing. --- Management.