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Graphic design (Typography) --- Type and type-founding --- Grafische technieken --- Typografie --- 684.4 --- affiches --- druktechnieken --- grid systems --- kranten --- tijdschriften --- Tschichold, Jan --- typografie --- 766.02 --- 766.021 --- grafisch design --- grafische vormgeving --- grafisch ontwerp --- grids --- layout --- rasters --- Fonts (Printing) --- Founts (Printing) --- Metal types --- Type faces --- Typefaces --- Founding --- Printing --- Typesetting --- Typographic design --- Design --- Layout (Printing) --- verwerkende industrie, grafische techniek, zetten --- Graphics industry --- Graphic arts --- Grafische vormgeving

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At last, a mathematical explanation of how art works presented in a manner we can all understand. Kimberly Elam takes the reader on a geometrical journey, lending insight and coherence to the design process by exploring the visual relationships that have foundations in mathematics as well as the essential qualities of life. Geometry of Design-the first book in our new Design Briefs Series-takes a close look at a broad range of twentieth-century examples of design, architecture, and illustration (from the Barcelona chair to the Musica Viva poster, from the Braun handblender to the Conico kettle), revealing underlying geometric structures in their compositions. Explanations and techniques of visual analysis make the inherent mathematical relationships evident and a must-have for anyone involved in graphic arts. The book focuses not only on the classic systems of proportioning, such as the golden section and root rectangles, but also on less well known proportioning systems such as the Fibonacci Series. Through detailed diagrams these geometric systems are brought to life giving an effective insight into the design process.

Art, Modern --- Composition (Art). --- Fibonacci numbers. --- Golden section. --- Proportion (Art). --- Vormleer.

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Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia covering 125 laws, guidelines, human biases, and general considerations important to successful design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the ideas applied in practice. From the 80/20 Rule to the Weakest Link, every major design concept is defined and illustrated. Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design work-until now. Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design. Richly illustrated and easy to navigate, it pairs clear explanations of every design concept with visual examples of the concepts applied in practice. From the "80/20" rule to chunking, from baby-face bias to Occam's razor, and from self-similarity to storytelling, every major design concept is defined and illustrated for readers to expand their knowledge. This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

Grafische vormgeving --- Design --- 7.011 --- 749.011 --- Ontwerpprincipes ; universele --- Ontwerpproces --- Ontwerpanalyse --- Kunst ; ontwerp, compositie --- Meubelkunst en design ; vormgeving, ontwerp, compositie --- Production management --- Product strategy --- Creation (Literary, artistic, etc.)