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II, 322 p.

Social marketing --- #SBIB:013.AANKOOP --- #SBIB:309H2812 --- Cause related marketing --- Marketing, Social --- Social cause marketing --- Marketing, consumentengedrag, consumentisme --- Marketing --- Issue management --- Beïnvloeding --- Gedrag --- Financiewezen

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New product development is vital for the future of the food industry. Many books have been written on NPD theory over the last 40 years, but much can still be learnt by studying actual experiences of NPD. Case studies in food product development describes specific NPD projects in a variety of industries internationally and also records overall comments, written by the very people who have completed the projects.Part one outlines new product development in the food industry and part two views product development strategy and management in different companies and organisations. Parts three, four

Food industry and trade --- New products. --- Food --- Management --- Testing. --- Management. --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Food preparation industry --- Food processing --- Food processing industry --- Food technology --- Food trade --- Agricultural processing industries --- Processed foods --- Processing --- Engineering --- Food Science and Technology

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Product development is the lifeblood of the food industry, from refining an established product range to developing completely new products. It is, however, a process fraught with risk that often ends in failure. So what then are the keys to making the process a success? Drawing on a wealth of experience gathered over 40 years, Food product development provides the answers. The first half of the book examines the four core elements of product development:- the business strategy directing product development; the various steps in the product development process; the knowledge required to fuel the process; the need for keeping the product development focused on the consumers needs and aspirations. The second part of the book looks at managing the product development process in practice with four case studies of successful product launches. It also discusses how to evaluate and improve the process to make future product innovation more successful. Filled with examples and practical suggestions, and written by a distinguished team with unrivalled academic and industry expertise, Food product development is a essential guide for R & D and product development staff, and all managers concerned with this key issue throughout the food industry. Provides comprehensive coverage of the complete product development processIncludes a range of international case studies from various sectors of the food industryWritten by a distinguished international panel of experts.

Nutritionary hygiene. Diet --- Food science and technology