Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications. Marketing Communications applies a uniquely practical approach to the topic, providing a structured overview of planning, development, implementation and evaluation of marketing communications, alongside detailed case studies that demonstrate how the theory translates to practice. Fully updated, the new edition considers important developments in the global marketplace. It includes new content on emerging digital media platforms, changing media consumption patterns and consumers' strategies to cope with information overload. It also reflects upon consumer skepticism, a growing phenomenon that communication specialists need to overcome when designing and implementing effective campaigns. This new edition also considers the importance of marketing communications tools in not-for-profit sectors, such as social marketing and political marketing, as well as the cross-cultural aspect of marketing communications. This textbook is essential reading for both students and professionals in marketing, communications and public relations. Online resources include an extensive instructors' guide, which provides answer checklists to all Thinkboxes, Ethical Issues and End-of-chapter Cases within the book. The text is also supported by PowerPoint slides and test bank for all chapters and major cases"--

Advertising. --- Communication in marketing.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online. Visit: study.sagepub.com/eagle.

Marketing --- Moral and ethical aspects. --- Social aspects.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.

Business ethics. --- Public relations. --- Behavioral sciences. --- Internet marketing. --- Motivation research (Marketing). --- Business Ethics. --- Corporate Communication/Public Relations. --- Behavioral Sciences. --- Online Marketing/Social Media. --- Consumer Behavior. --- Advertising --- Marketing research --- Motivation (Psychology) --- Research --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Business --- Industries --- PR (Public relations) --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Businesspeople --- Commercial ethics --- Corporate ethics --- Corporation ethics --- Professional ethics --- Wealth --- Psychological aspects --- Public relations --- Moral and ethical aspects --- Social marketing --- Social marketing. --- Cause related marketing --- Marketing, Social --- Social cause marketing

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Professional ethics. Deontology --- Marketing

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics; PART 2: Theoretical and Research Approaches to Marketing Ethics; PART 3: Marketing Ethics and Social Issues; PART 4: Issues in Consumer Ethics; PART 5: Ethical Issues in Specific Sectors; PART 6: Ethical Issues in the Marketing Mix; and PART 7: Concluding Comments and Reflections.

Marketing --- Moral and ethical aspects.