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"Profound transformations in our digital society have brought many enterprising women to social media platforms--from blogs to YouTube to Instagram--in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose "passion projects" amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can "make it"--and stand out among freelancers, temps, and gig workers--Duffy asks us all to consider the stakes of not getting paid to do what you love." -- Publisher's description

Online social networks --- Vocational interests --- Blogs --- Fashion --- Fashion merchandising --- Social media --- Women in the mass media industry --- Social sciences in mass media --- Feminist theory --- Businesswomen --- Women --- Feminism --- Economic aspects --- Economic aspects&delete& --- Sex differences --- Blogs&delete& --- Social aspects --- Computer network resources&delete& --- History --- Attitudes --- Fashion marketing --- Style in dress --- Emancipation of women --- Feminist movement --- Women's lib --- Women's liberation --- Women's liberation movement --- Women's movement --- Human females --- Wimmin --- Woman --- Womon --- Womyn --- Entrepreneurs, Women --- Women entrepreneurs --- Women in business --- Blogging --- Web logs --- Weblogs --- Aspirations, Occupational --- Aspirations, Vocational --- Occupational aspirations --- Vocational aspirations --- Feminist philosophy --- Feminist sociology --- Theory of feminism --- Electronic social networks --- Social networking Web sites --- Emancipation --- Philosophy --- #SBIB:316.334.2A320 --- #SBIB:316.334.2A554 --- #SBIB:309H103 --- Clothing trade --- Merchandising --- Retail trade --- Clothing and dress --- Mass media --- Social movements --- Anti-feminism --- Females --- Human beings --- Femininity --- Businesspeople --- Women-owned business enterprises --- Occupations --- Vocational guidance --- Social networks --- Sociotechnical systems --- Web sites --- Arbeidssociologie: morfologie van de arbeidsmarkt --- Partijen en strategieën in de onderneming: technologische verandering en zijn effecten op structuur en inhoud van de arbeidsposten --- Mediatechnologie / ICT / digitale media: sociale en culturele aspecten --- Sociology of the family. Sociology of sexuality --- Sociology of work --- Mass communications --- Diaries --- Citizen journalism --- Virtual communities --- Computer network resources --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks) --- Online social networks - Economic aspects --- Vocational interests - Economic aspects - Sex differences --- Blogs - Economic aspects --- Fashion - Blogs - Economic aspects --- Fashion - Blogs - Social aspects --- Fashion merchandising - Computer network resources - Social aspects --- Social media - Economic aspects --- Businesswomen - History - 21st century --- Businesswomen - Attitudes --- Women - Economic aspects - United States - 21st century --- Feminism - Economic aspects

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An illuminating investigation into a class of enterprising women aspiring to "make it" in the social media economy but often finding only unpaid work Profound transformations in our digital society have brought many enterprising women to social media platforms-from blogs to YouTube to Instagram-in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose "passion projects" amount to free work for corporate brands.   Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can "make it"-and stand out among freelancers, temps, and gig workers-Duffy asks us all to consider the stakes of not getting paid to do what you love.

Online social networks --- Vocational interests --- Blogs --- Fashion --- Fashion merchandising --- Social media --- Feminist theory. --- Businesswomen. --- Businesswomen --- Women --- Feminism --- Women in the mass media industry. --- Social sciences in mass media. --- Economic aspects. --- Economic aspects --- Sex differences. --- Social aspects. --- Computer network resources --- History --- Attitudes. --- Women in the mass media industry --- Social sciences in mass media --- Feminist theory --- Sex differences --- Social aspects --- Attitudes --- Sociology of the family. Sociology of sexuality --- Sociology of work --- Mass communications

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Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries - news, gaming, and social media creation - and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, Platforms and Cultural Production builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe

#SBIB:309H103 --- #SBIB:309H040 --- #SBIB:316.7C170 --- Mediatechnologie / ICT / digitale media: sociale en culturele aspecten --- Populaire cultuur algemeen --- Cultuursociologie: culturele groei, vooruitgang, stagnatie, technologische verandering, cultuurbewegingen --- Digital media - Social aspects --- Digital media - Cross-cultural studies --- Cultural industries - Technological innovations --- Cultural industries - Technological innovations - Cross-cultural studies --- Digital media --- Cultural industries --- Médias numériques --- Industries culturelles --- Digital media. --- Social aspects. --- Technological innovations. --- Technological innovations --- Aspect social. --- Effets des innovations technologiques.

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Social sciences (general)