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Examine cultural tourism issues from both sides of the industry!Unique in concept and content, Cultural Tourism: The Partnership Between Tourism and Cultural Heritage Management examines the relationship between the sectors that represent opposite sides of the cultural tourism coin. While tourism professionals assess cultural assets for their profit potential, cultural heritage professionals judge the same assets for their intrinsic value. Sustainable cultural tourism can only occur when the two sides form a true partnership based on understanding and appreciation of each other's mer

Heritage tourism. --- Geography --- Earth & Environmental Sciences --- Travel & Tourism --- Heritage tourism --- 338.48 --- 379.85 --- 379.85 Vrijetijdsreizen. Toerisme --- Vrijetijdsreizen. Toerisme --- 338.48 Toerisme. Recreatie. Sport (economische en organisatorische aspecten) --- Toerisme. Recreatie. Sport (economische en organisatorische aspecten) --- Cultural tourism --- Tourism --- Tourisme culturel --- Civilisation --- Business management --- Bildungstourismus. --- Kulturerbe. --- Management.

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"Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An 'umbrella approach' to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors. Reflecting the many important developments in the field this new edition has been completely revised and updated in the following ways: New content on increasingly relevant topics including; sustainability, climate change, the threat of de-globalisation, overtourism and social media; New sections on experience creation, accessibility and inclusivity, as well as expanded material on creative industries and new management challenges; New international case studies and tried-and-tested assignment exercises have been added to every chapter. Written by experts in both tourism and cultural heritage management, this book will enable professionals and students to gain a better understanding of their own and each other's roles in achieving sustainable cultural tourism. It provides a blueprint for producing top-quality, long-term cultural tourism products"--

Heritage tourism --- Social aspects. --- Economic aspects.