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ISBN: 0199241635 Year: 2001 Publisher: Oxford Oxford university press
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Corporate image --- Corporations --- -Brand name products --- -#SBIB:309H252 --- #SBIB:012.AANKOOP --- Brand names --- Branded merchandise --- Merchandise, Branded --- Name brand products --- Business names --- Commercial products --- Branding (Marketing) --- Trademarks --- Business corporations --- C corporations --- Corporations, Business --- Corporations, Public --- Limited companies --- Publicly held corporations --- Publicly traded corporations --- Public limited companies --- Stock corporations --- Subchapter C corporations --- Business enterprises --- Corporate power --- Disincorporation --- Stocks --- Trusts, Industrial --- Company image --- Corporate identity --- Industrial design coordination --- Public relations --- Management --- Externe communicatie (incl. public relations) --- Advertising. Public relations --- Brand name products --- Corporate image. --- Bedrijven --- Merknamen --- Management. --- reputatiemanagement. --- management. --- #SBIB:309H252 --- Reputatiemanagement.
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ISBN: 0262335085 9780262335089 9780262335072 0262335077 9780262335096 0262335093 9780262034463 0262034468 Year: 2016 Publisher: Cambridge, Massachusetts : The MIT Press,
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Core strategies for creating a corporate reputation that will provide a competitive advantage in the marketplace: a back-to-basics approach.
Corporate image. --- Social responsibility of business. --- Organizational effectiveness. --- Management --- Organization --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- Company image --- Corporate identity --- Industrial design coordination --- Social responsibility --- Social aspects --- Public relations --- Corporate image --- Social responsibility of business --- Organizational effectiveness --- E-books --- BUSINESS/Social Responsibility
ISBN: 0199269610 Year: 2004 Publisher: Oxford : Oxford university press,
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ISBN: 9786610905553 1280905557 Year: 2004 Publisher: Oxford : Oxford University Press,
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Blending art and science, this text provides insight for marketing managers about how to implement marketing more effectively to both create and capture the value of the offers they make to their target customers. In the process it questions the usefulness of some of the more recent marketing fads.
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