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“This book takes the exploration of persuasion in specialised discourses in new directions by providing a detailed cross-genre comparison and using a systematic analytical approach. The research conducted by the co-authors is rigorous, relevant and grounded and the reported outcomes are informative and illuminating.” --Carmen Peréz-Llantada, University of Zaragoza, Spain “This volume provides valuable tools for the analysis of persuasive strategies and does so by looking at an aspect that is particularly relevant to the current globalized context of communication: the interplay between intercultural variation in persuasive strategies and different types of specialised discourse.” --Marina Bondi, University of Modena and Reggio Emilia, Italy This book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic research articles, corporate reports, religious sermons and user manuals the authors aim to reveal similarities and differences in rhetorical strategies across cultures and genres. They draw on Biber and Conrad’s (2009) model for contextualising interaction in specialised discourses, Bell’s (1997) framework for the analysis of participants roles, Swales’ (1990) genre analysis approach for considering genre constraints and Hyland’s (2005) metadiscourse model for investigating writer-reader interaction. The result is a book which will appeal to researchers and students in Discourse Studies, especially those with an interest in genre and rhetorical strategies. Olga Dontcheva-Navratilova is Associate Professor of English Linguistics at Masaryk University, Czechia. Martin Adam is Associate Professor of English Linguistics at Masaryk University, Czechia. Renata Povolná is Associate Professor of English Linguistics at Masaryk University, Czechia. Radek Vogel is Assistant Professor of English Linguistics at Masaryk University, Czechia.

Linguistics. --- Film genres. --- Intercultural communication. --- Social sciences. --- Linguistics, general. --- Genre. --- Intercultural Communication. --- Social Sciences, general. --- Behavioral sciences --- Human sciences --- Sciences, Social --- Social science --- Social studies --- Civilization --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- Genre films --- Genres, Film --- Motion picture genres --- Motion pictures --- Linguistic science --- Science of language --- Language and languages --- Anthropological aspects --- Plots, themes, etc. --- Persuasion (Rhetoric) --- Rhetoric --- Forensics (Public speaking) --- Oratory

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The monograph studies coherence in political discourse from the perspective of discourse analysis, pragmatics and genre analysis. The investigation into coherence strategies in the genre of opening addresses is performed on the material of speeches delivered by Directors-General of UNESCO. The analysis focuses on interpersonal meanings conveyed by modal expressions, personal pronouns, evaluative lexical units and signals of dialogicity. These interpersonal meanings are interconnected with patterns of thematic progression, continuity of referents, temporal anchoring of the discourse in the moment of speaking, and numerous cohesive signals. The author points out that the choice of coherence strategies is interwoven with persuasion strategies which the politicians use in relation to their communicative intentions and the rhetorical structure of the genre of opening addresses.

Politics. --- Language and languages.

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“This book takes the exploration of persuasion in specialised discourses in new directions by providing a detailed cross-genre comparison and using a systematic analytical approach. The research conducted by the co-authors is rigorous, relevant and grounded and the reported outcomes are informative and illuminating.” --Carmen Peréz-Llantada, University of Zaragoza, Spain “This volume provides valuable tools for the analysis of persuasive strategies and does so by looking at an aspect that is particularly relevant to the current globalized context of communication: the interplay between intercultural variation in persuasive strategies and different types of specialised discourse.” --Marina Bondi, University of Modena and Reggio Emilia, Italy This book examines the concept of persuasion in written texts for specialist audiences in the English and Czech languages. By exploring a corpus of academic research articles, corporate reports, religious sermons and user manuals the authors aim to reveal similarities and differences in rhetorical strategies across cultures and genres. They draw on Biber and Conrad’s (2009) model for contextualising interaction in specialised discourses, Bell’s (1997) framework for the analysis of participants roles, Swales’ (1990) genre analysis approach for considering genre constraints and Hyland’s (2005) metadiscourse model for investigating writer-reader interaction. The result is a book which will appeal to researchers and students in Discourse Studies, especially those with an interest in genre and rhetorical strategies. Olga Dontcheva-Navratilova is Associate Professor of English Linguistics at Masaryk University, Czechia. Martin Adam is Associate Professor of English Linguistics at Masaryk University, Czechia. Renata Povolná is Associate Professor of English Linguistics at Masaryk University, Czechia. Radek Vogel is Assistant Professor of English Linguistics at Masaryk University, Czechia.

Social sciences (general) --- Mass communications --- Film --- Linguistics --- film --- sociale wetenschappen --- linguïstiek --- interculturele communicatie

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