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Communication --- Critical discourse analysis --- Discourse analysis --- Modality (Linguistics) --- #KVHA:Discourse studies --- #KVHA:Multimodaliteit --- #KVHA:Taalkunde --- CDA (Critical discourse analysis) --- Linguistics --- Methodology --- Social aspects --- Research --- Study and teaching --- Pragmatics --- Sociolinguistics
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As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.
E-books --- Modality (Linguistics) --- Semiotics --- Social aspects. --- Van Leeuwen, Theo, --- Influence
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Multimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages. This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches' advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more. Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book. Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research.
Semiotics --- Sociolinguistics --- #KVHA:Methodologie --- #KVHA:Multimodaliteit --- Modality (Linguistics) --- Communication --- Social interaction. --- Oral communication. --- Oral transmission --- Speech communication --- Verbal communication --- Human interaction --- Interaction, Social --- Symbolic interaction --- Exchange theory (Sociology) --- Psychology --- Social psychology --- Linguistics --- Methodology. --- Research --- Study and teaching --- Multimodal Communication. --- Multimodal Discourse Analysis. --- Multimodal Interaction Analysis. --- Social Semiotics. --- Visual Communication.
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