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Cities, museums and soft power
Authors: --- ---
ISBN: 1442276770 9781442276772 9781941963036 194196303X Year: 2015 Publisher: Washington, D.C. The AAM Press

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Abstract

In Cities, Museums and Soft Power, museum planners Gail Lord and Ngaire Blankenberg demonstrate how museums and cities are using their soft power to address some of the most important issues of our time. Soft power is the exercise of influence through attraction, persuasion, and agenda setting rather than military or economic coercion.

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