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Clarivate Analytics is a company that specializes in Intellectual Property and Scientific Information. The company was founded in 2016, following the acquisition of Thomson Reuters Intellectual Property & Science business by Onex Corporation and Baring Private Equity Asia for $3.5 billion. In early 2021, a new rebranding strategy known as ‘One Clarivate’ was introduced, leading to Clarivate going from a House of Brands to a Branded House strategy. This report aims to answer the research question: How to rebrand a company into a branded house after M&A in a B2B environment. The new One Clarivate rebranding process will be analyzed with the focus on two of the companies being rebranded at the time: CPA Global and Decision Resources Group (DRG). A literature review was conducted to further understand the concepts of (re)branding, brand identity, brand equity, M&A process, rebranding after M&A, and brand architecture. This was then applied to the rebranding processes at Clarivate. First, the M&A process at Clarivate was documented and analyzed through an interview with S. Dewulf, the person responsible for all M&A processes of the IP department at Clarivate. This process consists of three steps: strategy, transaction and integration. Then an Interview was done with I. Cleymans, the person overseeing all rebranding processes at Clarivate. This desk and field research was used to document the rebranding process after M&A at Clarivate and the brand migration strategy for CPA Global and DRG. Finally, three recommendations were given that could lead to a smoother integration of acquired companies, being the communication of rebranding plans during the acquisition discussions, maintaining parts of the company culture and applying an outside-in approach in order to improve communication with the customer and employees.