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Cette thèse a pour sujet central l’usage de la technologie d’identification par radio fréquence (RFId) dans le monde de la grande distribution. Elle est rédigée dans l’environnement de Carrefour Belgique, troisième plus important commerçant belge actif dans le secteur de la grande distribution.
Technologie du future ou obsolète ? La RFId ne laisse pas indifférent. Alors que certains enterrent la technologie en soutenant qu’elle est trop ancienne et qu’elle n’a jamais su faire ses preuves, d’autres utilisent les dernières avancées technologiques pour donner à la RFId un second souffle. Plus performante et accessible, certaines grandes surfaces spécialisées (en particulier dans le secteur de la mode) ont franchi le pas et l’utilisent désormais à la place du traditionnel code-barres.
Suite à ces avancées technologiques et aux nouveaux usages, la question de la place de la RFId dans le secteur de la grande distribution a de nouveau le mérite d’être étudiée. Cela est d’autant plus vrai que en ces temps de révolutions technologiques, tout le secteur de la grande distribution cherche à être plus efficient et compétitif. Un point en particulier attire l’attention de tous: une sortie du magasin sans scanning manuel, sans files et sans caisses.
En lisant cette thèse, le lecteur découvrira que la technologie RFId peut répondre à ce besoin de magasin sans caisses. Il découvrira également que la technologie peut répondre à bien d’autres besoins qui pourront améliorer l’efficacité générale de la chaine de distribution depuis le fournisseur jusqu’au domicile du consommateur.
Une analyse chiffrée permettra également de rendre compte de la faisabilité financière d’un tel projet où les étiquettes RFId sont désormais supposées collées sur les produits et non sur les boîtes comme cela est présenté dans la majorité des textes scientifiques.
Différents points de vues extérieurs à Carrefour seront discutés pour mener le lecteur à la conclusion qui est centrée sur la question de la clé du succès : la satisfaction client.

RFId --- grande distribution --- chaine de distribution --- business case --- project --- Sciences économiques & de gestion > Stratégie & innovation

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Wikipower is a young and fast growing SME active in the energy industry and looking to extend its activities to other industries. The company stands as/acts as a facilitator/intermediary between the consumer and the service provider. Its core mission is to help the consumer to leverage its buying power by switching from one service provider to another cheaper service provider trough a price comparison tool.
The purpose of this work was to explore the Belgian telecom industry in order to validate the possibility to adapt the price comparison tool to this market. 
After carrying a detailed market research, we found out that the churn rate regarding the postpaid mobile telephony segment leads to a potential market of 1.062.287 switch per year. Furthermore, there are a lot of plans available to the consumer giving room for substantial economies regarding this market segment. 
Moreover, the contextual analysis conducted in this work highlighted the need to position the price comparison tool on a differentiation strategy. This differentiation finds its roots/settles in the value proposition that consist of giving various tools to the user in order to be helped and assisted in its switch. In addition, Wikipower strives to be customer-centered in order to develop its new price comparison tool for the telecom industry. We applied the value proposition elements and the customer-centered approach to the design of the website in a requirement specification document. 
This focus on the customer led/allowed us to define a multichannel digital marketing strategy. We reviewed several communication media in order to identify the channels that would be carried out in this marketing strategy. The selected channels aim to acquire and support the customer along its buying process and provide additional value. 
The different parts previously discussed allowed us to forecast the potential of the price comparison tool in order to plan the necessary resources and the results the company could expect from this new market.
In conclusion, this work provides Wikipower with an overview of the market and will be helpful to decide whether or not deploy its activities in the telecom industry.

SME – Market analysis – Telecom industry – Price comparison tool – feasibility analysis – Digital marketing strategy – Business process analysis – Cross-selling --- Sciences économiques & de gestion > Marketing

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In our modern days, data collection and data analysis are keys to long term value creation for companies. This is especially true for the ESCO (or Energy Service Companies) due to the ongoing evolution of the meters and the ease of access to computing power.

The French government is developing smart meters and is actively trying to set them up everywhere around its country. Several major players are expected to play a role in the upcoming changes but some are still lacking the will to participate. Data management has never been more advanced on the energy market and thus, lots of opportunities are opening up for any ESCO.

This project-thesis aims to analyze the French energy market and develop a price comparison tool so that any citizens can compare the different offers from the suppliers. Moreover, some theoretical aspects of the consumer’s behavior will be highlighted as it detains some peculiarities that find its source in the history of the French energy market. This paper also produces a bill of specifications so that the company can launch its tool. An important part of the work will be about how to incorporate some value creation into the business process analysis by designing and trying to optimize those processes. And finally, the last part is a presentation of the business model with a discussion over its ethical issues and the responsibilities of the management.

On top of that, this project-thesis will try to create a conversation about how to collect data from energy consumers and how to analyze it. What would be the future opportunities that an ESCO could face in terms of data management and how it would apply to a price comparison tool?

Business Process --- Data Analysis --- Data Management --- Energy Market --- ESCO --- Market Analysis --- Price Comparison Tool --- France --- SME --- Sciences économiques & de gestion > Marketing