Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Angstprikkels of fear appeals zijn persuasieve boodschappen die bedoeld zijn om mensen angst aan te jagen door hen voor te houden wat de verschrikkelijke gevolgen zijn als ze niet doen wat de boodschap hen aanbeveelt. Angstprikkels worden veelal gebruikt in sociale marketingcampagnes voor het promoten van onderwerpen als verkeersveiligheid, gezond leven of veilig vrijen. Deze publicatie biedt een overzicht van wat er bekend is over de werking en de effectiviteit van angstprikkels in sociale marketing. Zij beantwoordt vragen als: Welke componenten moet een overtuigende fear appeal bevatten en hoe worden de effecten ervan gemeten? Kunnen fear appeals ook averechts werken? Moet de focus liggen op fysieke dreiging (‘roken leidt tot een vroege dood') of op sociale dreiging (‘niemand wil een roker kussen')? Ook de werking bij verschillende doelgroepen en in verschillende omstandigheden wordt besproken.

Marketing --- Fear appeals. --- Angst. --- Angsten --- Sociale marketing --- Voorlichtingscampagnes --- Sensibilisering --- Emoties --- #SBIB:309H2812 --- Marketing, consumentengedrag, consumentisme --- Angst --- Voorlichtingscampagne --- Emotie

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organisations? And what are the implications of the offline-online shift? Key features include: Theoretical analysis of how advertising works with specific research insights and practical cases Discussion of the ethical ramifications, pitfalls and societal consequences of current advertising practice An overview of the many contemporary advertising formats that are present today, discussing the various stages in the advertising planning process, and analysing their effects. This Advanced Introduction will be a valuable resource for higher education students and teachers in business, marketing and communication sciences. It will also be beneficial for advertising professionals and brand managers who are interested in a concise structured overview of the important issues that matter in planning, carrying out and measuring the results of advertising campaigns"--

Advertising. Public relations

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Zonder onderwerpscode

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Market research --- Belgium

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Economics