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Dissertation
Online trust, does it mediate the relationship between social class and online banking use
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Authors:
De Bosschere, Niels
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Altsitsiadis, Efthymios
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KU Leuven. Faculteit Economie en Bedrijfswetenschappen. Opleiding Master of Science in Business Economics
Publisher: Leuven : K.U. Leuven. Faculteit Economie en Bedrijfswetenschappen
Publisher: Leuven : K.U. Leuven. Faculteit Economie en Bedrijfswetenschappen
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Abstract
This study investigates whether the relationship between social class and online banking use can be explained by online trust. The results reveal that the extent of the mediation depends on the adopted measure of social class; using an objective measure does not provide evidence for the mediation of online trust, whereas using a subjective measure indicates that there is a full mediation.
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