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After decades of egalitarian, restricted consumption, residents of China's cities are surrounded by a level of material comfort and commercial hype unimaginable just ten years ago. In this first in-depth treatment of the consumer revolution in China, fourteen leading scholars of Chinese culture and society explore the interpersonal consequences of rapid commercialization.In the early 1980s, Beijing's communist leadership advocated decollectivization, foreign trade, and private entrepreneurship to jump-start a stagnant economy, while explicitly rejecting any notion that economic reforms would promote political change. However, by the early 1990s the reforms in the marketplace not only produced double-digit growth but also enabled ordinary citizens to nurture dreams and social networks that challenged official discourse and conventions through millions of daily commercial transactions. Using participant observation, contributors to this book describe and analyze a wide range of these changing consumer practices: luxury housing, white wedding gowns, greeting cards, McDonald's, discos, premium cigarettes, bowling, and more.
Consumers --- Consumption (Economics) --- Consumer behavior --- Business & Economics --- Economic History --- Customers (Consumers) --- Shoppers --- Persons --- E-books --- S10/0585 --- China: Economics, industry and commerce--Marketing (including consumption)
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The Chinese economy's return to commodification and privatization has greatly diversified China's institutional landscape. With the migration of more than 140 million villagers to cities and rapid urbanization of rural settlements, it is no longer possible to presume that the nation can be divided into strictly urban or rural classifications. Creating Wealth and Poverty in Postsocialist China draws on a wide variety of recent national surveys and detailed case studies to capture the diversity of postsocialist China and identify the contradictory dynamics forging contemporary social stratification. Focusing on economic inequality, social stratification, power relations, and everyday life chances, the volume provides an overview of postsocialist class order and contributes to current debates over the forces driving global inequalities. This book will be a must read for those interested in social inequality, stratification, class formation, postsocialist transformations, and China and Asian studies.
Income distribution --- Wealth --- Poverty --- Social stratification
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