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This book explores the use of English within otherwise local-language conversations by two continental European social media communities. The analysis of these communities serves not only as a comparison of online language practices, but also as a close look at how globalization phenomena and ‘international English’ play out in the practices of everyday life in different non-English-speaking countries. The author concludes that the root of the distinctive practices in the two communities studied is the disparity between their language ideologies. She argues that community participants draw on their respective national language ideologies, which have developed over centuries, but also reach beyond any static forms of those ideologies to negotiate, contest, and re-evaluate them. This book will be of interest to linguists and other social scientists interested in social media, youth language and the real-world linguistic consequences of globalization. Jennifer Dailey-O’Cain is Professor of German and Applied Linguistics at the University of Alberta, Canada. Her research includes work in language, migration, and identity, code-switching both in communities and in the language classroom, and language attitudes. .

Linguistics. --- Youth --- Communication. --- Internet marketing. --- Sociolinguistics. --- English language. --- Language policy. --- English. --- Youth Culture. --- Media Studies. --- Online Marketing/Social Media. --- Language Policy and Planning. --- Social life and customs. --- Youth-Social life and customs. --- Glottopolitics --- Institutional linguistics --- Language and languages --- Language and state --- Languages, National --- Languages, Official --- National languages --- Official languages --- State and language --- Communication policy --- Language planning --- Germanic languages --- Language and society --- Society and language --- Sociology of language --- Language and culture --- Linguistics --- Sociology --- Integrational linguistics (Oxford school) --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Communication, Primitive --- Mass communication --- Government policy --- Social aspects --- Sociological aspects --- Youth—Social life and customs.

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Certain forms of mobility and multilingualism tend to be portrayed as problematic in the public sphere, while others are considered to be unremarkable. Divided into three thematic sections, this book explores the contestation of spaces and the notion of borders, examines the ways in which heritage and authenticity are linked or challenged, and interrogates the intersections between mobility and hierarchies and the ways that language can be linked to notions of belonging and aspirations for mobility. Based on fieldwork in Africa, Asia, Australasia and Europe, it explores how language functions as both site of struggle and as a means of overcoming struggle. This volume will be of particular interest to scholars taking ethnographic and critical sociolinguistic approaches to the study of language and belonging in the context of globalisation.

Multilingualism --- Social aspects --- Multilingualism. --- Sociolinguistics. --- identity. --- language and globalization. --- linguistic anthropology. --- linguistic ethnography. --- migration. --- power. --- space.

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This volume offers fresh perspectives on a controversial issue in applied linguistics and language teaching by focusing on the use of the first language in communicative or immersion-type classrooms. It includes new work by both new and established scholars in educational scholarship, second language acquisition, and sociolinguistics, as well as in a variety of languages, countries, and educational contexts. Through its focus at the intersection of theory, practice, curriculum and policy, the book demands a reconceptualization of code-switching as something that both proficient and aspiring bilinguals do naturally, and as a practice that is inherently linked with bilingual code-switching.

Second language acquisition research. --- Language and languages --- Second language acquisition --- Discourse analysis --- Study and teaching --- Second language acquisition research --- Discourse analysis. --- Language and languages -- Study and teaching. --- Language and languages. --- Second language acquisition -- Study and teaching. --- Philology & Linguistics --- Languages & Literatures --- Research --- Study and teaching. --- Research. --- Second language learning --- Foreign language study --- Discourse grammar --- Text grammar --- Second language acquisition research series --- Second language research (Mahwah, N.J.) --- Language acquisition --- Language and education --- Language schools --- Semantics --- Semiotics --- Second language acquisition Study and teaching --- Language and languages Study and teaching --- Language and languages - Study and teaching --- Second language acquisition - Study and teaching --- Codeswitching. --- L1 and L2 use in classrooms. --- L1 in immersion classrooms. --- L1 use in language classroom . --- SLA. --- Second Language Acquisition. --- bilingual. --- immersion classrooms.

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