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Winner of the 2010 Distinguished Book Award in Latino Studies from the Latin American Studies AssociationIllegal immigrant, tax burden, job stealer. Patriot, family oriented, hard worker, model consumer. Ever since Latinos became the largest minority in the U.S. they have been caught between these wildly contrasting characterizations leaving us to wonder: Are Latinos friend or foe?Latino Spin cuts through the spin about Latinos’ supposed values, political attitudes, and impact on U.S. national identity to ask what these caricatures suggest about Latinos’ shifting place in the popular and political imaginary. Noted scholar Arlene Dávila illustrates the growing consensus among pundits, advocates, and scholars that Latinos are not a social liability, that they are moving up and contributing, and that, in fact, they are more American than “the Americans.” But what is at stake in such a sanitized and marketable representation of Latinidad? Dávila follows the spin through the realm of politics, think tanks, Latino museums, and urban planning to uncover whether they effectively challenge the growing fear over Latinos’ supposedly dreadful effect on the “integrity” of U.S. national identity. What may be some of the intended or unintended consequences of these more marketable representations in regard to current debates over immigration?With particular attention to what these representations reveal about the place and role of Latinos in the contemporary politics of race, Latino Spin highlights the realities they skew and the polarization they effect between Latinos and other minorities, and among Latinos themselves along the lines of citizenship and class. Finally, by considering Latinos in all their diversity, including their increasing financial and geographic disparities, Dávila can present alternative and more empowering representations of Latinidad to help attain true political equity and intraracial coalitions.

Hispanic Americans --- Social conditions. --- United States --- Race relations. --- Race question --- D225vila. --- Latino. --- almost. --- and. --- celebrates. --- class. --- demonizing. --- driven. --- elegantly. --- entirely. --- folks. --- immigrants. --- manufactured. --- media. --- middle. --- poor. --- recent. --- resemble. --- simultaneously. --- sleight-of-hand. --- that. --- them. --- uber-American. --- unravels. --- while.

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Social sciences (general)

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Consommateurs hispaniques --- Hispanic American consumers --- Hispanic verbruikers --- Hispanic Americans --- Market segmentation --- Consumers, Hispanic American --- Hispanic Americans as consumers --- Spanish Americans as consumers --- Consumers --- Ethnic identity --- United States

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"Just ten years ago, discussions of Latina/o media could be safely reduced to a handful of TV channels, dominated by Univision and Telemundo. Today, dramatic changes in the global political economy have resulted in an unprecedented rise in major new media ventures for Latinos as everyone seems to want a piece of the Latina/o media market. While current scholarship on Latina/o media have mostly revolved around important issues of representation and stereotypes, this approach does not provide the entire story. In Contemporary Latina/o Media, Arlene Dávila and Yeidy M. Rivero bring together an impressive range of leading scholars to move beyond analyses of media representations, going behind the scenes to explore issues of production, circulation, consumption, and political economy that affect Latina/o mass media. Working across the disciplines of Latina/o media, cultural studies, and communication, the contributors examine how Latinos are being affected both by the continued Latin Americanization of genres, products, and audiences, as well as by the whitewashing of "mainstream" Hollywood media where Latinos have been consistently bypassed. While focusing on Spanish-language television and radio, the essays also touch on the state of Latinos in prime-time television and in digital and alternative media. Using a transnational approach, the volume as a whole explores the ownership, importation, and circulation of talent and content from Latin America, placing the dynamics of the global political economy and cultural politics in the foreground of contemporary analysis of Latina/o media"--

Hispanic American mass media. --- Hispanic Americans and mass media. --- #SBIB:309H1016 --- #SBIB:39A8 --- Hispanic American media --- Mass media, Hispanic American --- Ethnic mass media --- Hispanic Americans and mass media --- Mass media and Hispanic Americans --- Mass media --- Media: socio-culturele aspecten (massamedia en maatschappij, met inbegrip van cultuurhistorische werken en werken over de maatschappelijke en politieke effecten van de (diverse) media) --- Antropologie: linguïstiek, audiovisuele cultuur, antropologie van media en representatie --- Mass communications --- Latin America --- Hispanic American mass media --- SOCIAL SCIENCE --- LAW --- Sociology --- General. --- Ethnic Studies --- Media & the Law.

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