Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020). Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

Electronic commerce --- Marketing. --- Information technology. --- Business --- Data processing. --- Electronic data processing --- IT (Information technology) --- Technology --- Telematics --- Information superhighway --- Knowledge management --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing --- E-commerce. --- Business—Data processing. --- e-Commerce/e-business. --- IT in Business. --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Comerç electrònic

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Marketing --- Business management --- Information systems --- marketing --- organisatiecultuur --- informatietechnologie --- e-commerce

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"The book identifies the technological features that give rise to security issues. It describes the structure of the Internet and how it is compromised by malware, and examines some of the more common security issues. It then looks at aspects of human persuasion and consumer choice, and how these affect cyber security. It argues that social networks and the related norms play a key role as does government policy, as each impact on individual behavior of computer use. The book identifies the most important human and social factors that affect cybersecurity. It illustrates each factor using case studies, and examines possible solutions from both technical and human acceptability viewpoints"--

Computer security --- Computer networks --- Social aspects. --- Security measures.