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Emotionen am Markt : zur Funktion der Emotionen im Bereich des Buchmarketings
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Author: Czöppan, Clarissa
ISBN: 3830060963 9783830060963 Year: 2011 Publisher: Hamburg : Kovač,
ISBN: 3830060963 9783830060963 Year: 2011 Publisher: Hamburg : Kovač,
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Abstract
Keywords
Buch. --- Buchhandel. --- Gefühl. --- Marketing-Mix.
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