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This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, political and cultural climates.

Public relations --- Cultuur --- Identiteit --- Macht --- Interculturele communicatie --- Internationalisering --- Toerisme --- Culture and globalization. --- Intercultural communication. --- Public relations. --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Cross-cultural communication --- Communication --- Culture --- Cross-cultural orientation --- Cultural competence --- Multilingual communication --- Technical assistance --- Globalization and culture --- Globalization --- Anthropological aspects --- Culture and globalization --- Intercultural communication --- Philosophy and psychology of culture --- Advertising. Public relations

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Mass communications