Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Samenvatting:The clearly false and destructive theory that a company ought to be greatat everything it does. 2. A mistaken goal in which the predictableoutcome is that the company ends up world-class at nothing-notwell-differentiated and therefore not thought of by consumers at themoment of need.Based on exhaustive research, The Myth of Excellence provides conclusiveevidence of the futility of trying to be excellent in all aspects of acommercial transaction-price, product, access, experience, and service.Instead, the strategy for your products and services should be todominate on one element, differentiate on a second, and be at industrypar (i.e., average) on the rest. Yes, it is okay to be average as long asyour customers know specifically where and how you are superior andworld-class.

Consumer behavior. --- Management. --- Marketing research --- Marketing. --- 658.8 --- Management strategie beleid cultuur gedrag --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Aldington, Richard --- Lawrence, Thomas Edward