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This study of U.S. presidential campaign coverage argues that journalists often tell audiences what actions candidates should take on the campaign trail based solely on whether they're leading or trailing in the polls. The study of TV coverage of the last twelve elections shows that such "expectation setting" has increased dramatically over time.

Television broadcasting of news --- Television and politics --- Presidents --- Mass media and public opinion --- Journalism --- Public opinion polls --- Television broadcasting --- Television coverage of news --- Television journalism --- Television news --- Broadcast journalism --- Opinion polls --- Polls, Public opinion --- Public opinion --- Public opinion research --- Straw votes --- Social surveys --- Market surveys --- Political aspects --- Election. --- News --- Research --- Election

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This volume represents the sixth in the series on Orality and Literacy in the Ancient Greek and Roman Worlds. The present work comprises a collection of essays that explore the tensions and controversies that arise as a society moves from an oral to literate culture. Part 1 deals with both Homeric and other forms of epic; part 2 explores different ways in which texts and writing were manipulated for political ends. Part 3 and 4 deals with the controversies surrounding the adoption of writing as the accepted mode of communication; whereas some segments of society began to privilege writing over oral communication, others continued to maintain that the latter was superior. Part 4 looks at the oral elements of Athenian Law.

Greek literature --- Transmission of texts --- Oral communication --- Language and culture --- Oral tradition --- Littérature grecque --- Transmission de textes --- Communication orale --- Langage et culture --- Tradition orale --- History and criticism. --- Histoire et critique --- Oral transmission --- Speech communication --- Verbal communication --- Communication --- History and criticism --- Culture --- Greek literature - History and criticism. --- Transmission of texts - Greece. --- Oral communication - Greece. --- Language and culture - Greece. --- Oral tradition - Greece.

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Forestry law and legislation