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Alternatives marketing : réponses marketing aux nouveaux consommateurs : marketing tribal, marketing de l'authentique, marketing de procuration, marketing des p@ssions
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Authors:
Cova, Véronique
---
Cova, Bernard
ISBN: 9782100081967 2100081969 Year: 2003 Publisher: Paris: Dunod,
ISBN: 9782100081967 2100081969 Year: 2003 Publisher: Paris: Dunod,
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Alternatives marketing. Réponses marketing aux nouveaux consommateurs.
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Consommateurs --- Marketing --- Cyber-marketing --- Attitude (psychologie) --- Cyber-marketing
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