Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Praise for the Previous Edition: 'This book guides newcomers as well as skilled students within the field of corporate communication through the subject with great vigour, enthusiasm as well as clarity. The book works very well as textbook for my course' - Anna Karina Kjeldsen, Aarhus University 'An excellent book for our course Managing Corporate Communication. Builds on solid theory but is practically oriented; a very good combination for Master's students in communication in a Business School environment' - Leena Louhiala-Salminen, Aalto University School of Economics New to the Fourth Edition: * Discussion of the new media environment for corporate communication * Expansion to include new up-to-date material such as emerging CSR standards, transnational governance and corporate citizenship * Enhanced companion website material with new video clips, case studies and SAGE online readings. Essential reading for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications.

Organization theory --- Mass communications --- Communication in management --- Business communication --- Communication in management. --- Business communication. --- Communication en gestion --- Communication dans les organisations --- #SBIB:309H250 --- Administrative communication --- Communication, Administrative --- Communication, Business --- Communication, Industrial --- Industrial communication --- Communication --- Communication in industry --- Managerial communication --- Management --- Interne en externe communicatie: algemene werken --- Corporate communication --- Communicatie --- organisaties --- Corporate communication. --- organisaties. --- Organisaties. --- Communication en gestion. --- Communication dans les organisations.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Communication in management --- Business communication --- Organization theory --- Mass communications --- bedrijfsimago --- bedrijfscommunicatie --- Corporate communication --- Bedrijfscommunicatie --- Communicatiestrategieën --- Public relations --- Stakeholders --- Identiteit --- Reputaties --- Communicatiestrategie --- Stakeholder --- Reputatie

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.New to This Edition:A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.https://us.sagepub.com/en-us/nam/corporate-communication/book268492

Communicatie ; organisaties. --- Corporate communication. --- Communication in management --- Business communication --- Corporate communication --- Stakeholders --- Huisstijl --- Corporate image --- Reputaties --- Communicatiestrategieën --- Mediarelaties --- Interne communicatie --- Issue management --- Crisismanagement --- Organisatieveranderingen --- Cursus bachelor in het Communicatiemanagement --- Organization theory --- Mass communications --- bedrijfsimago --- bedrijfscommunicatie --- Bedrijfscommunicatie --- Sociale media --- Branding --- Profiel en imago --- Stakeholder --- Reputatie --- Communicatiestrategie --- Mediarelatie --- Organisatieverandering --- Profiel --- Imago --- Bachelor in het communicatiemanagement

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.New to This Edition:A revised chapter on comm's in the rapidly changing media landscape, incorporating new technologies and social media.Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé.Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.https://us.sagepub.com/en-us/nam/corporate-communication/book268492

Business policy --- Advertising. Public relations --- interne communicatie --- bedrijfsimago --- merkimago --- PR (public relations) --- communicatiestrategie --- organisatiecultuur --- bedrijfscommunicatie --- Corporate communication --- Stakeholder --- Huisstijl --- Corporate image --- Reputatie --- Communicatiestrategie --- Mediarelatie --- Interne communicatie --- Issue management --- Crisismanagement --- Organisatieverandering --- Bedrijfscommunicatie --- Sociale media --- Branding --- Bachelor in het communicatiemanagement --- Profiel --- Imago

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)