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This book deals broadly with tourism planning and development from the perspective of Croatia, a major Adriatic tourism destination which is fast becoming one of the most popular vacation spots in the European Union. With the recent accession of Croatia to the EU, Croatia is undergoing a rapid political and economic transition and generating scholarly interest in the country’s primary, secondary, and tertiary industries. This book examines the country’s long history and thriving success in the tourism industry through issues of destination image and identity, management challenges, economic impact, and how to attract tourists in the midst of extreme political changes. The book explores the implications of policy decisions on product development and takes a theoretically sound approach to destination planning and problem-solving in Croatia. Its timely view of Croatian national tourism policy and the broader Adriatic/Mediterranean region makes this book of interest to all scholars, students, and practitioners engaged in various aspects of destination development planning and management.

Tourism --- Croatia --- Description and travel. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Economic aspects --- Description and travel --- Business. --- Marketing. --- Globalization. --- Markets. --- Tourism. --- Management. --- Sports --- Business and Management. --- Tourism Management. --- Emerging Markets/Globalization. --- Sociology of Sport and Leisure. --- Sociological aspects. --- Service industries --- National tourism organizations --- Travel --- Sports-Sociological aspects. --- Global cities --- Globalisation --- Internationalization --- International relations --- Anti-globalization movement --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing --- Sports—Sociological aspects. --- Public markets --- Commerce --- Fairs --- Market towns --- Administration --- Industrial relations --- Organization

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There are multiple and complex relationships between royalty and tourism which have received little attention in the academic literature. This book draws on historical, sociological and cultural perspectives in its collection of chapters that examine the royal tourism phenomenon in several international and theoretical contexts. Authors in this volume examine for example: the history, development and trajectories of 'royal tourism'; 'royal tourism' and national identities; the interpretation of royalty to tourists; the image(s) and representations of 'royal tourism'; tourist perceptions of royalty and royal properties and sites; royalty, tourism and national image, identity and citizenship.

Royal tourism. --- Tourism --- Royal tourism --- #SBIB:316.7C440 --- Toerisme en vakantie: algemeen --- citizenship. --- history. --- image. --- national identity. --- representation. --- royal tourism. --- royalty.

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Economics