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Last man standing
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ISBN: 1442220368 1306151988 9781306151986 9781442220362 9781442220355 144222035X Year: 2014 Publisher: Lanham, Maryland

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When Barack Obama was re-elected president in November 2012, his Republican challenger, Mitt Romney, took the blame for being alternately too moderate or too conservative; his vast wealth made him unappealing to voters; and his robotic persona meant he just could not connect. How, then, did he win the nomination? This book examines mainstream media coverage of the 2012 Republican primary season to identify and examine the frames used to make sense of the candidates and the race.


Book
Advertising in America : A Reference Handbook.
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ISBN: 144087767X 9798216170778 9798216170761 Year: 2024 Publisher: New York : New York : Bloomsbury Academic, Bloomsbury Publishing (US),

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This book provides an accessible resource for understanding the world behind the advertising jingles and Super Bowl commercials and digital algorithms. Advertising has become a ubiquitous force in American life, penetrating almost every aspect of our daily routines. Additionally, as technology has evolved throughout American history, so too has advertising proliferated as media has become increasingly sophisticated and ever-present, whether it takes the form of algorithms governing your social media feed, television commercials, paid influencers, or stadiums branded with the names of corporate sponsors/owners. This authoritative one-stop resource provides a rich overview of the evolution and present state of advertising in all its forms, as well as the multitude of connected issues-data collection, privacy, consumerism, technology, and others-regarding advertising and its role as both a shaper and reflector of American culture. It surveys various advertising media, discusses the social and cultural contexts in which it is consumed, and highlights key moments in the history of advertising in the United States. In addition, the book is supplemented with carefully curated primary sources, personal essays, a glossary of advertising terms, and other resources to provide readers with a full picture of advertising as both an industry and a shaper of American culture.

Keywords

Advertising. --- Advertising


Book
2019 FIFA Women's World Cup : media, fandom, and soccers biggest stage
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ISBN: 3030754014 3030754006 Year: 2021 Publisher: Cham, Switzerland : Palgrave Macmillan,

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Debates for the digital age : the good, the bad, and the ugly of our online world
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ISBN: 9781440801235 9781440801235 Year: 2016 Publisher: Santa Barbara, California : Praeger,

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By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. * Includes essays on overarching themes and issues that are essential to understanding Internet culture, including privacy, celebrity, superficiality, and the personal toll online living can have on users * Addresses current Internet material as well as classic memes, sites, and products * Engages readers through a deliberately provocative point of view * Provides a comprehensive examination of the realities surrounding Internet culture, which can be extremely positive or very ugly * Differentiates itself from other examinations of Internet culture through emphasis on continuing themes rather than time-specific content * Takes a distinctly international approach to the topic of today's digital, interconnected world


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American history through American sports : from colonial lacrosse to extreme sports
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ISBN: 9780313379888 Year: 2013 Publisher: Santa Barbara, Calif. Praeger

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Keywords

United States --- History. --- Sports --- History


Book
We are what we sell : how advertising shapes American life ... and always has
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ISBN: 9798216163770 0313392447 Year: 2014 Publisher: Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC,

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For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life-from what we eat and drink to the clothes we wear and the cars we drive.


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Routledge handbook of sport fans and fandom
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ISBN: 1032224355 9780367358310 9781032224350 036735831X 9780429342189 9781000552430 0429342187 9781000552461 1000552462 1000552438 Year: 2022 Publisher: London Routledge

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This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sports, communities and levels of engagement. It gives a comprehensive overview of the undeniable economic and cultural influence of sport industries for which fans are the driving force. The book examines different theoretical and methodological approaches to the study of fans, including typologies of fandom, and presents cutting-edge discussion across broad thematic areas such as performance and identity, the business of fandom, and fandom and media. It considers the experiences of diverse and marginalised fan groups, with an emphasis on intersectional analysis, and shines new light on key contemporary themes such as fan activism, violence and deviance, mobility and migration, and the transformative effects of digital and social media. This volume includes chapters by many of the leading scholars responsible for having laid the foundation for sport fan research as well as early-career scholars who examine the newest developments in media technologies, legalized betting, gaming, and fantasy sports. Including perspectives from disciplines such as philosophy, sociology, psychology, management, economics, and media studies, this book is essential reading for anybody interested in the study of sport and wider society or fans and subcultures more broadly

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